Let's pretend that Microsoft builds cars.
A few years ago, you plunked down your hard earned cash and bought one. It has served you well. You are happy with the one you bought. It's been reliable, it gets you from point A to point B and it starts every morning without issue.
But, now there is a shinier, newer model. All of their aggressive marketing has failed to sway you toward adopting the new model.
The fine print says that if you use the new MSAuto, you are required to buy their brand of fuel. You are also required to buy tires from MSAuto. All aftermarket parts must be MSAuto approved. The GPS, that they include for free, sends back information to MSAuto about where you drive, how many miles you drive, when you drive and where you shop,
MSAuto is not at all pleased that you haven't made the switch, so they decide to stop servicing the older models earlier than promised.
You still won't budge, so now MSAuto sends someone out in the dead of night to tow your old one away and leave a new one in it's place. Totally "free". But, you have parked yours in the garage and they can't get to it.
Now they are really angry, so they start stalking you and constantly telling you that you need to upgrade for your own safety.
Still, you won't switch.
The next tactic is to pour sugar in your gas tank to wreck the one you are holding onto.
Nice business model. To me, it sounds suspiciously like the Apple business model.
Edited by Jack13 - 5/25/16 at 5:58am