Originally Posted by magnek
Chicken and egg really
The question is, did AMD intentionally design 480 with the mainstream segment in mind and price it accordingly, or did they originally intend to go after the high end, but after the chips fell short of where they wanted them to be, they changed course and adopted the pricing strategy afterwards.
IMO AMD was always aiming for the mainstream segment. It makes the most sense in terms of regaining market-share, and I think the performance of 460 and 470 will bear this out. What I don't think AMD was aiming for was needing to undercut the 1070. I think they had always intended to have Vega out earlier than 2017, to get a 490 out that would beat the 1070 and compete with the 1080. I think that they ran into delays/out of time and decided to throw together a higher-clocked version of their mobile/low-end chip before the process was ready. Whatever the 480 was supposed to be will probably be more closely represented by the AIB cards.
I think that Kyle saw elements of the truth but the situation is not so dire as he would have us believe - the 480 is still selling. A lot will depend on the 460/470.. if those perform well and have the efficiency one would expect from an improved arch on 14nm it will tell us that the 480 was an unplanned pregnancy. That doesn't mean it can't succeed, it just means the parents are scrambling a bit to keep everything in order.