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[NAG] NDA for AMD's Radeon Graphics Macau event is 29 June 2016 - Page 30  

post #291 of 295
Quote:
Originally Posted by Robenger View Post

Except one is selling for $240 and the other for $450, but it's basically the same thing right?

I can understand how it could be difficult to comprehend why a company that has no direct competition would demand a 55% price premium for a product that delivers 50% more performance... rolleyes.gif
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post #292 of 295
Quote:
Originally Posted by Robenger View Post

By that logic you could say that about any consumer products that are in different price categories. Price is normally an indicator for performance unless it's AMD because they just suck a$$.

Chicken and egg really

The question is, did AMD intentionally design 480 with the mainstream segment in mind and price it accordingly, or did they originally intend to go after the high end, but after the chips fell short of where they wanted them to be, they changed course and adopted the pricing strategy afterwards.
post #293 of 295
Quote:
Originally Posted by magnek View Post


Chicken and egg really

The question is, did AMD intentionally design 480 with the mainstream segment in mind and price it accordingly, or did they originally intend to go after the high end, but after the chips fell short of where they wanted them to be, they changed course and adopted the pricing strategy afterwards.

 

IMO AMD was always aiming for the mainstream segment. It makes the most sense in terms of regaining market-share, and I think the performance of 460 and 470 will bear this out. What I don't think AMD was aiming for was needing to undercut the 1070. I think they had always intended to have Vega out earlier than 2017, to get a 490 out that would beat the 1070 and compete with the 1080. I think that they ran into delays/out of time and decided to throw together a higher-clocked version of their mobile/low-end chip before the process was ready. Whatever the 480 was supposed to be will probably be more closely represented by the AIB cards.

 

I think that Kyle saw elements of the truth but the situation is not so dire as he would have us believe - the 480 is still selling. A lot will depend on the 460/470.. if those perform well and have the efficiency one would expect from an improved arch on 14nm it will tell us that the 480 was an unplanned pregnancy. That doesn't mean it can't succeed, it just means the parents are scrambling a bit to keep everything in order.

     
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post #294 of 295
Quote:
Originally Posted by Slomo4shO View Post

I can understand how it could be difficult to comprehend why a company that has no direct competition would demand a 55% price premium for a product that delivers 50% more performance... rolleyes.gif

This isn't a bad perspective

The 960 and the 380 were considered to be fairly poor in price:performance , because the 970 and 390 offered so much more performance for the $$.

The ratio between the 480 and the 1070 is about the same as the above
post #295 of 295
Quote:
Originally Posted by Slomo4shO View Post

I can understand how it could be difficult to comprehend why a company that has no direct competition would demand a 55% price premium for a product that delivers 50% more performance... rolleyes.gif

Because a Ford Fusion is a direct competitor to the Cadillac CTS-V because they're both full sized sedans.
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Overclock.net › Forums › Industry News › Rumors and Unconfirmed Articles › [NAG] NDA for AMD's Radeon Graphics Macau event is 29 June 2016