The more I read the reviews of the 1070 and 1080 the more I get annoyed.
Read Eurogamer's review of the 1070 (I don't normally go there) and apparently the 1070 can be had from £330. Question: WHERE?!?
In the opening para they do say there has been a price hike as AIB 970s released at £250 but these are £330. But the price hike is actually around £140. As the cheapest non-reference design 1070 is MSI's Armour at £390. £390!!
970 released at £250
1070 currently at £390.
Shocking prices. The average price of the AIB 1070s is an absurb £400-450. That's approaching 980 Ti release prices ffs. These prices will likely drop but not for a good several weeks I am betting. So as it stands right now, the astonishing price/performance value of 1070 is in reality 980 Ti+ performance around 1 year later, for a £60-70 discount. Hardly as great as the reviewers made this card out to be in terms of value proposition. Certainly in the UK and worse still in Europe from what I have read.