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[VideoCardz] Rumour: AMD Radeon RX 480 specifications leaked - Page 20

post #191 of 383
Quote:
Originally Posted by zealord View Post

AMD wasn't behind that much at this point.

True but can they even make a profit out of a card with PCB, cooling, chip, VRM, 8GB VRAM etc for $199?
post #192 of 383
I just kind of want to see nVidia have to reduce prices a bit. I'm trying to remember the last time they had to do that.
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post #193 of 383
Quote:
Originally Posted by iLeakStuff View Post

True but can they even make a profit out of a card with PCB, cooling, chip, VRM, 8GB VRAM etc for $199?

of course.

Nvidia could sell the GTX 1080 for 349$ and still make a profit.
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post #194 of 383
Quote:
Originally Posted by umeng2002 View Post

I just kind of want to see nVidia have to reduce prices a bit. I'm trying to remember the last time they had to do that.

4870 launch.
Quote:
Originally Posted by zealord View Post

of course.

Nvidia could sell the GTX 1080 for 349$ and still make a profit.

And affect their margins? You must be mad! rolleyes.gif
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post #195 of 383
Guys, if they release this card at $199 do you know what that means?

- They are undervaluing all their current stock on the market; while in competition with Nvidia they are also in competition with themselves...
- AMD would have to produce this card at a really cheap price and turn a profit; they would have to produce and generate huge amounts of stock to sell at this price point to turn a decent profit IF THEY DON'T increase their margin
- Ultimately the price of the card is going to be dictated by its relative performance versus existing cards

If we say its going to watch 980 performance expect it to be priced maybe $50-$100 cheaper maximum. Its unlikely to compete with FURY X as they would be devaluing the sale of these cards until October where Vega is likely to replace FURY lineup.

Your Polaris 10 is here to replace the 390x while offering decent power efficiency.

$199 no chance but possibly more of a repeated "6870" release.
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post #196 of 383
Quote:
Originally Posted by criminal View Post

Fingers crossed for Vega. If AMD will give me something I will hold tight. biggrin.gif

Yup, whether it's big Pascal or Vega, i just can't wait to leave 1080p in the dust.. I've waited forever for a real 4K card. mad.gif

Quote:
Originally Posted by iLeakStuff View Post

True but can they even make a profit out of a card with PCB, cooling, chip, VRM, 8GB VRAM etc for $199?

They're tiny chips and if yield is good then it should be "easy".
post #197 of 383
why they use a X instead a number? the name will change or they are hiding if there is another better card?
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post #198 of 383
Quote:
Originally Posted by GorillaSceptre View Post

If this price is true and those benches with crossfire are accurate then... You could CF two of these to get near 1080 performance for nearly half the price.. This will be big if true, but if something sounds to good to be true, it usually is. tongue.gif

Not just crappy ol' Crossfire, but LiquidVR's Affinity Multi-GPU for $400. Each eye could have its own card.
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post #199 of 383
Quote:
Originally Posted by narmour View Post

Guys, if they release this card at $199 do you know what that means?

- They are undervaluing all their current stock on the market; while in competition with Nvidia they are also in competition with themselves...
- AMD would have to produce this card at a really cheap price and turn a profit; they would have to produce and generate huge amounts of stock to sell at this price point to turn a decent profit IF THEY DON'T increase their margin
- Ultimately the price of the card is going to be dictated by its relative performance versus existing cards

If we say its going to watch 980 performance expect it to be priced maybe $50-$100 cheaper maximum. Its unlikely to compete with FURY X as they would be devaluing the sale of these cards until October where Vega is likely to replace FURY lineup.

Your Polaris 10 is here to replace the 390x while offering decent power efficiency.

$199 no chance but possibly more of a repeated "6870" release.

Pretty redundent as their current stock has made them lose massively to Nvidia. I doubt they still even make the Fury line..

You're forgetting this chip is very likely to be in the next PS4 too, plus all the prebuilt systems VR companies are wanting, HP, etc. Apple has also given AMD their contract. Demand shouldn't be an issue.
post #200 of 383
The WSJ 199$ full article (copy from Anandtech)

Advanced Micro Devices Inc. is angling to lower the cost of virtual reality, targeting the field with a new line of graphics hardware priced at $199—half or less the cost of comparable products.

AMD said the first chips based on its new Polaris design are expected to arrive in graphics cards for personal computers at the end of June. The company aims to help push the starting cost of PCs that can deliver VR experiences as low as $799 from above $1,000.

Consumers also face the cost of the latest generation of VR headsets—$599 for the Oculus Rift from Facebook Inc. ’s Oculus VR unit, for example, or $799 for HTC Corp. ’s Vive.


But the need for a PC with an add-in card that includes a beefy 3-D graphics chip is another barrier that stands in the way of widespread adoption of VR. An online survey conducted in April by the Advanced Imaging Society found that 68% of respondents said VR equipment was too expensive.
“Less than 1% of PC users have systems that are capable of doing VR,” said Raja Koduri, senior vice president and chief architect of AMD’s Radeon technologies group. “The entry point is very, very high.”

AMD said its new Radeon RX cards, certified for use in VR by HTC and Oculus VR, deliver performance equivalent to that of $500 graphics cards used for VR.

Patrick Moorhead, an analyst with Moor Insights & Strategy briefed on AMD’s strategy, estimated that the current minimum price on cards comparable to AMD’s new models is $399. He said the $199 pricing comes as a surprise.
“It’s great for getting more people into VR,” said Kelt Reeves, president of Falcon Northwest Computer Systems Inc., a boutique maker of gaming PCs that serves the market.

AMD competes with Nvidia Corp. in the chips known as graphics processing units, or GPUs. Mercury Research estimates that Nvidia had 70.6% of shipments in the first quarter of 2016 to 29.4% for AMD, though the latter’s share is up three percentage points from the fourth quarter.

Standard practice in the GPU business has been to start new product lines with high-end cards that command hefty prices and profit margins. Mr. Koduri said AMD hoped that breaking from tradition by starting with a lower-cost model could have a bigger impact. For one thing, he said, computer retailers prefer to stock machines for less than $999.

Nvidia on May 7 introduced a new flagship model called the GTX 1080 at a $599 price tag that is expected to succeed a $1,000 model called the Titan X. Nvidia also introduced a $379 model called the GTX 1070, which is likely to be seen as competition to the new AMD model.

“It’s up to Nvidia to come up with a lower-priced card,” Mr. Moorhead said.
An Nvidia spokesman had no immediate comment.

AMD, based in Sunnyvale, Calif., plans to formally announce the new chips early Wednesday at the Computex trade show in Taiwan.
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