Originally Posted by DigitrevX
I gota go with the gamer nexus's opinion in a recient video on the 480. I doubt they will try to directly compete with nvidia for is long as they can and tackle the casual users under the $300 price point.
AMD is definitely focusing on economy builds.
correct, it has been proven by the market that the $200~$400 price point is where the money is at.
take steam's hardware survey for example - http://store.steampowered.com/hwsurvey/videocard/
GTX970 = 5.13%
GTX960 = 3.40%
GTX980 = 1.04%
GTX980Ti = 0.99%
using steam's example, lets have 100,000 users as a baseline:
GTX970 = 100000 * 0.0513 * $330 = $1,692,900
GTX960 = 100000 * 0.0340 * $200 = $680,000
GTX980 = 100000 * 0.0104 * $550 = $572,000
GTX980Ti = 100000 * 0.0099 * $650 = $643,500
even both 980 and 980Ti combined can't outsell 970 alone, and even 960 have a larger profit than 980Ti.
this clearly shows that being a very powerful card doesn't make it worth the expensive price they're placed on.
the best practice in the market is to target a good price where everyone can easily afford, then impress the masses by brute-force perf/$.
in Nvidia's case their GTX970 was a major hit, by itself it can net them millions of dollars worth of sales, and the reason is because its an affordable fast card.
and AMD seems to have taken notice, this time its their $200 card with R9-390X performance, thats a massive perf/$ improvement and a very impressive $200 card.
and to top it all off, this is good publicity in the most attracting point, the users who saw "$200 @ R9-390X performance" would be thinking "then what of their $300 and $400 cards!?".Edited by epic1337 - 6/5/16 at 3:37pm