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[AMD] Polaris based RX 480 and "High performance solutions" announced at computex

post #1 of 1394
Thread Starter 
For the webcast and pictures go to post 6
Quote:
AMD (NASDAQ: AMD) today unveiled the company’s strategy for its upcoming Polaris architecture-based Radeon™ RX Series graphics cards, introducing impressive levels of VR performance and future-proof technologies1 at a variety of price points. The Radeon RX 480 delivers premium VR capability at a stunning price of starting at just $199 for the 4GB edition.
Set for launch and availability on June 29th, the Radeon™ RX 480 will deliver the world’s most affordable solution for premium PC VR experiences, delivering VR capability common in $500 GPUs.

“VR is the most eagerly anticipated development in immersive computing ever, and is the realization of AMD’s Cinema 2.0 vision that predicted the convergence of immersive experiences and interactivity back in 2008,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “As we look to fully connect and immerse humanity through VR, cost remains the daylight between VR being only for the select few, and universal access for everyone. The Radeon™ RX Series is a disruptive technology that adds rocket fuel to the VR inflection point, turning it into a technology with transformational relevance to consumers.”

In a notable market survey, price was a leading barrier to adoption of VR.2 The $199 starting SEP for select Radeon RX Series GPUs is an integral part of AMD’s strategy to dramatically accelerate VR adoption and unleash the VR software ecosystem. AMD expects that its aggressive pricing will jumpstart the growth of the PC VR TAM and accelerate the rate at which VR headsets drop in price:
◾More affordable VR-ready desktops and notebooks: AMD expects that affordable PC VR enabled by Polaris architecture-based graphics cards will drive a wide range of VR-ready desktops and notebooks, providing a catalyst for the expansion of the addressable market to an estimated 100 million consumers over the next 10 years.4
◾Making VR accessible to consumers in retail: Thus far, retail has not been a viable channel for VR sales as average system costs exceeding $9993 have precluded VR-ready PCs from seeing substantial shelf space. The Radeon™ RX Series graphics cards will enable OEMs to build ideally priced VR-ready desktops and notebooks well suited for the retail PC market.
◾Unleashing VR developers on a larger audience: Adoption of PC VR technologies by mainstream consumers is expected to spur further developer interest across the ecosystem, unleashing new VR applications in education, entertainment, and productivity as developers seek to capitalize on the growing popularity of the medium.
◾Reducing the cost of entry to VR: AMD expects that affordable PC VR enabled by Polaris architecture-based graphics cards will dramatically accelerate the pace of the VR ecosystem, driving greater consumer adoption, further developer interest, and increased production of HMDs, ultimately resulting in a lower cost of entry as prices throughout the VR ecosystem decrease over time.

“The Radeon™ RX series efficiency is driven by major architectural improvements and the industry’s first 14nm FinFET process technology for discrete GPUs, and could mark an important inflection point in the growth of virtual reality,” said Patrick Moorhead, principal analyst, Moor Insights & Strategy. “By lowering the cost of ownership and increasing the VR TAM, Radeon RX Series has the potential to propel VR-ready systems into retail in higher volumes, drive new levels of VR content investment, and even drive down the cost of VR headsets.”

“We congratulate AMD for bringing a premium VR ready GPU to market at a $199 price point,” said Dan O’Brien, vice president of virtual reality, HTC. “This shows how partners like AMD survey the entire VR ecosystem to bring an innovative Radeon RX Series product to power high end VR systems like the HTC Vive, to the broadest range of consumers.”

“We’ve seen an incredible range of immersive applications and game-changing experiences that have given millions of people around the world their first taste of virtual reality,” said Nate Mitchell, VP of Product, Oculus. AMD is going to help drive that adoption forward even more by bringing their high-end VR GPUs to the $199 price point.”

The Radeon™ RX Series launch represents the first salvo in AMD’s new “Water Drop” strategy aimed at releasing new graphics architectures in high volume segments first to support continued market share growth for Radeon™ GPUs. In May 2016, Mercury Research reported that AMD gained 3.2% market share in discrete GPUs in Q1 20165. The Radeon™ RX Series will address a substantial opportunity in PC gaming: more than 13.8 million PC gamers who spend $100-300 to upgrade their graphics cards, and 84% of competitive and AAA PC gamers6. With Polaris architecture-based Radeon™ RX Series graphics cards, AMD intends to redefine the gaming experience in its class, introducing dramatically improved performance and efficiency, support for compelling VR experiences, and incredible features never before possible at these prices.

For more information on Polaris architecture-based Radeon™ RX Series graphics cards availability later this month, stay tuned to the AMD newsroom and associated social media channels.
http://www.amd.com/en-us/press-releases/Pages/radeon-rx-480-2016may31.aspx
Edited by ryan92084 - 6/1/16 at 4:52am
post #2 of 1394
Thread Starter 
Quote:
TAIPEI, Taiwan — COMPUTEX TAIPEI 2016 6/1/2016


​Building off its legacy of innovation, AMD (NASDAQ: AMD) today highlighted multiple updates about the company’s upcoming high-performance compute and graphics solutions.

“We entered 2016 with a great product lineup and growing momentum for AMD’s technologies,” said AMD President and CEO Dr. Lisa Su. “Today’s launch of our 7th Generation A-Series mobile APUs, to be followed closely by new Radeon™ RX Series GPUs and then our next-generation ‘Summit Ridge’ desktop processor powered by our ‘Zen’ core represent key proof points of our strategy to firmly re-establish AMD as a high-performance design leader.”

Key disclosures include:
◾Unveiling of the strategy for the upcoming Polaris architecture-based Radeon™ RX Series graphics cards, which will provide an exciting selection of future-proof1 gaming technologies and impressively smooth VR entertainment starting at only $199 SEP set to formally launch on June 29.
◾Launch of the new 7th Generation AMD A-Series mobile Accelerated Processing Units (APUs) which show major improvements in performance compared to the previous generation, including double-digit gains in gaming, video rendering, and file compression performance2.
◾First public demonstration of AMD’s high-performance x86 processor core (codenamed “Zen”), powering a “Summit Ridge” desktop processor that features eight cores and sixteen threads.

AMD Radeon Polaris Architecture

Set to formally launch on June 29th, the Radeon™ RX Series will deliver the world’s most affordable solution for premium PC VR experiences, including a model that is both HTC Vive™-Ready and Oculus™ Rift™ compatible. This significant technical achievement will provide VR experiences common to $500 GPUs in graphics cards that are less than half the cost.

The Radeon™ RX Series will be disruptive technology that will add rocket fuel to the growth of the VR ecosystem, bringing a relevant and transformational technology into the hands of consumers. AMD expects that its aggressive pricing of select models at just $199 SEP can effectively grow the addressable market for PC VR and accelerate economies of scale in the VR ecosystem.

7th Generation AMD A-Series APUs

Notebooks powered by 7th Generation AMD A-Series Processors allow users to work faster and play longer3, as up to four cores deliver powerful performance and superior energy efficiency for all day battery life4. Shipping in volume to OEM customers, the full line of 7th Gen AMD A-Series processors feature mobile-optimized “Excavator” x86 CPU cores for high-speed computing plus built-in Radeon™ graphics – with some models offering up to Radeon™ R7 graphics -- for smooth eSports gaming and enhanced HD streaming capabilities. The “Bristol Ridge” lineup consists of 35- and 15-watt versions of AMD FX, A12, and A10 processors, while “Stoney Ridge” processors include 15-watt A9, A6 and E2 configurations.
◾AMD delivers graphics and compute superiority versus the competition, with up to 53% higher graphics performance5 and up to 51% higher compute performance when the 7th Generation AMD FX processor is compared to the Intel Core i76.
◾“Stoney Ridge” APUs deliver up to 50% faster CPU core performance over the previous generation7 “Carrizo” APUs.
◾The new AMD A9 APU, designed to bring the “wow” to entry-level systems, provides up to 27% faster graphics performance than the Intel Pentium-4405U8 and even rivals the Intel i3-6100U with competitive graphics9 and system performance10, with a rated 1.2 GHz faster CPU speed11.

“Zen” High-performance x86 Core

AMD debuted the world’s first live public demonstration of its revolutionary x86 “Zen” processor core architecture in the next-generation AM4 desktop processor (codenamed “Summit Ridge”) which features eight cores and sixteen threads. AMD’s “Zen” core is designed to scale across multiple markets including high-performance desktops, servers, notebooks and embedded solutions with first availability planned in our high-performance desktop “Summit Ridge” processor.

http://www.amd.com/en-us/press-releases/Pages/amd-showcases-2016may31.aspx

tl;dr
  • rx480 4gb ddr5 for $199 on june 29th
  • 8gb model for ??
  • more apus
  • zen is on track
  • zen has an 8c/16t for "enthusiast" desktop

Edited by ryan92084 - 5/31/16 at 9:21pm
post #3 of 1394
Bravo AMD.
post #4 of 1394
199$?? ok then amd, take my money!
post #5 of 1394
$199 hmm replace my 290x or no hmmmm temping hmmm lol jking maybe ill wait a bit later
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post #6 of 1394
Thread Starter 
For the webcast
Polaris with raja at 22:30
APUs at 39:25
partners at 51:30
Zen at 1:07:30



Polaris pics and slides











The lone zen slide

Edited by ryan92084 - 6/1/16 at 5:47am
post #7 of 1394
I think its time for me to finally upgrade!!!
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post #8 of 1394
There is already a thread covering this event.
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post #9 of 1394
Quote:
Originally Posted by Slomo4shO View Post

There is already a thread covering this event.

Instead of saying there is another thread............post the thread so we can go there. Try and be helpful....
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post #10 of 1394
Here we go.


http://www.overclock.net/t/1601721/videocardz-amd-radeon-rx-480-to-cost-199-usd
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