Originally Posted by SuperZan
If AMD pulls off a diamond in the sub-$300 market it's going to be hard to justify picking up a 1070 for all but the most verdant. The price tags for the 4Gb and 8Gb versions are juuust right and may sway casuals with cursory knowledge as well. I was amongst those who grumbled about AMD not addressing we super-special enthusiast-folk first but what they're doing just makes sense business-wise. The people hammering down the doors to buy 1080's were going to buy Nvidia anyway where AMD is really backing up their TAM jive. This is only accounting for a 480 with 390x/980 performance. Any bonus from overclocking and AIB versions is gravy.
What makes me super excited about RX480 is that it would give a good indication of what we can expect from Vega. If RX480 is a figurative overclocker's dream and not a literal one, then Vega should be all kinds of awesome.
Originally Posted by incog
care to elaborate?
Most people don't spend >$500 on GPUs. It's easy to get tunnel vision on this site but I'd wager at least 80% of the population have a much smaller budget/don't care to spend that much when they could buy a console instead. Winning the "mainstream segment" by having a volume seller would be much better than trying to outdo nVidia in the high-end enthusiast space, where nVidia's brand recognition is just too stupidly strong.