4x MSAA, max settings, unknown resolution to get the GPU load burning at full load is a cheap trick to make AMD equal to Intel. I mean you can't expect to see a difference between AMD & Intel when the GPU is the limitation - how long will it take before people understand this?
"Buy our old awful price/performance crap and get a free new cooler"
That's all what this thread is about and their fanboys are supporting their silly marketing strategies. If the new cooler is the only reason for AMD to open their mouth again about their current CPU's, they're just being pathethic.
Also this thread is about a review.