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[WCCF] AMD RX 480 Hits US Stores, Supply 25x Larger Than GTX 1080 At Launch - Page 12

post #111 of 167
Quote:
Originally Posted by PhantomTaco View Post

There's one part of their strategy that seems off to me. They're targeting budget consumers...with VR? So people that'll drop 500-700 on a VR headset, but really need to be frugal on the graphics card?

The whole VR talk is mostly marketing. Even the 1080 doesn't have the full power to run two 2160 x 1200 monitors at 90fps (which is what basically the rift and vive are) at maximum settings. Let alone the rx 480.

AMD are marketing the 480s as cheap VR, because nvidia mentioned VR in the release of the 1080.
Beside that, AMD doesn't really have any real way to market it beside cheap, and VR.
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post #112 of 167
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Originally Posted by Defoler View Post

The whole VR talk is mostly marketing. Even the 1080 doesn't have the full power to run two 2160 x 1200 monitors at 90fps (which is what basically the rift and vive are) at maximum settings. Let alone the rx 480.

AMD are marketing the 480s as cheap VR, because nvidia mentioned VR in the release of the 1080.
Beside that, AMD doesn't really have any real way to market it beside cheap, and VR.

Why would they need to market it as anything other than cheap? That's what it is.
post #113 of 167
Going to grab the 8gb version. HDR sets are actually affordable now.
post #114 of 167
Quote:
Originally Posted by Majin SSJ Eric View Post

Why would they need to market it as anything other than cheap? That's what it is.

That's kind of what I was getting at, it's a muddled strategy. Then again we are talking about AMD's marketing team, not known to be the sharpest tool in the shed last I checked.
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post #115 of 167
Quote:
Originally Posted by PhantomTaco View Post

That's kind of what I was getting at, it's a muddled strategy. Then again we are talking about AMD's marketing team, not known to be the sharpest tool in the shed last I checked.

How is it a muddled strategy?

The whole VR thing is just for the sheeple.

Just like when HD first came out you'd put 'HD ready' on the box. Pretty simple marketing stuff here.
Edited by Waitng4realGPU - 6/27/16 at 11:01pm
post #116 of 167
Quote:
Originally Posted by PhantomTaco View Post

That's kind of what I was getting at, it's a muddled strategy. Then again we are talking about AMD's marketing team, not known to be the sharpest tool in the shed last I checked.

So you agree with nVidia's marketing? 2100MHz @ 67C on air :keygrasm:? Then again without that there are not much to talk about Pascal (and those marketing lines were false positive btw)

And I still remember how enthusiastic Huang talked about VR in 1080 announcement as the main point of Pascal. And then he pulled a 180 turn bashing VR when Polaris offered it at much lower price range rolleyes.gif
Edited by blue1512 - 6/27/16 at 10:57pm
post #117 of 167
Quote:
Originally Posted by blue1512 View Post

So you agree with nVidia's marketing? 2100MHz @ 67C on air :keygrasm:? Then again without that there are not much to talk about Pascal (and those marketing lines were false positive btw)

And I still remember how enthusiastic Huang talked about VR in 1080 announcement as the main point of Pascal. And then he pulled a 180 turn bashing VR when Polaris offered it at much lower price range rolleyes.gif
I'm not comparing. I don't know why you want to turn it into a red vs green debate? I'm simply stating AMD has had a history of bad PR/marketing moves, and this one seems to add to that (to me at least). If I'm looking to spend 500-700 on a bleeding edge technology, what makes you think for an instance I'd be willing to skimp on the technology to drive it adequately?
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post #118 of 167
Quote:
Originally Posted by PhantomTaco View Post

I'm not comparing. I don't know why you want to turn it into a red vs green debate? I'm simply stating AMD has had a history of bad PR/marketing moves, and this one seems to add to that (to me at least). If I'm looking to spend 500-700 on a bleeding edge technology, what makes you think for an instance I'd be willing to skimp on the technology to drive it adequately?

As I can see, AMD tried to marketing 480 as "affordable VR" and it's perfectly fine.
post #119 of 167
Quote:
Originally Posted by blue1512 View Post

As I can see, AMD tried to marketing 480 as "affordable VR" and it's perfectly fine.

"Affordable VR" doesn't exist, because VR is geared towards being "budget friendly" because it's literally the new thing, unless $500+ for a "monitor" you can only use in gaming is considered affordable this marketing campaign makes no sense.
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post #120 of 167
Quote:
Originally Posted by blue1512 View Post

As I can see, AMD tried to marketing 480 as "affordable VR" and it's perfectly fine.

Bingo it's a cheap card and marketing it as "affordable VR" helps increase it's value and perception. You do need a decent GPU both in quality and speed to be able to run VR.
So I don't see the problem it's quite a decent idea AMD had.

Some people just have a habit of talking about "marketing" even if in reality the don't know or understand the things they are talking about.
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Overclock.net › Forums › Industry News › Rumors and Unconfirmed Articles › [WCCF] AMD RX 480 Hits US Stores, Supply 25x Larger Than GTX 1080 At Launch