Both of my 970's on modded bios push over 200w. This is a screen shot of HWiNFO64 after gaming. BF4@1440 120mhz.
I think a lot of us(yes I include myself) are looking at this card wrong. This card, in my opinion, wasn't made to compete with nVidia directly. It was designed to bring new users into the community. I think it will. Most of here want to push the limits of the hardware. I've been following most of the 480 threads, and I don't remember AMD saying it will hit 980ti numbers. I think for the $$/perf, this may be a great card for users to either A) move from consoles B) upgrade their existing(old gen) cards. Especially at 1080p.
Oh...as for 3.5Vram.....Newegg refunded me 50.00.
The second card came with a free game. So all in all, I get around 980ti performance for less that 500.00.
These threads are all filled with speculation. Forget about waiting for actual numbers.....there is hype/bashing on both sides. AMD stock it up .40 to 5.12. Wish I would have bought it back in Feb. for 1.87/share. lol