Originally Posted by mcg75
If Nvidia was concerned more about market share, they would have led off the Pascal generation with the 1060 not put it 3rd in release.
And you do realize all the leaks we've seen already are very dubious or outright fake right? Such as the fake graph from videocardz?
Releasing the Gxx04 based products first has always been the strategy that has given much success for Nvidia since Kepler. While I don't claim to know the exact reasons for them doing that, these tend to be Nvidia's highest profile launch events and has definitely worked well since their market share increased significantly over these past few generations. Seems like Nvidia knew that the GP104 would be quite fast and launched the 1080 and 1070 ahead and positioned these cards as their halo products for the time being until GP102 is ready and has had the effect of raising expectations for this new generation of GPUs and fabrication nodes. This resulted in also raising expectations and hype for the RX 480 as evidenced by the vocal disappointment of its efficiency and positioning against the 970 rather than the expected 980.
I'm speculating that the 1060 is ready and purposely held back for launch a bit later to wait and see just how the RX 480 would turn out so Nvidia may finalize the clocks and performance targets of the 1060 for an immediate counter. If that is indeed the case, that would mean that Nvidia is concerned about AMD's intentions to cut into their mainstream market share and to mitigate the impact of the RX480. We shall see if the leak about the July 7 launch is for real. The only time you could really say that Nvidia is not concerned about giving up mainstream market share to the competitor would be if the 1060 is launched much later allowing AMD the momentum to sell as many Polaris cards as they could make since they are the only game in town at that price point right now.
With regards to the other leaks, while the performance graph may very well be too good to be true, the 1st leaked photo of the reference design usually turns out to be true as we have seen in past launches.