Absolutely that's why i'm saying that's the 480s only competition (GTX1060). Considering the 480 ref card was particulary bad for overclocking - or even maintaining default boost , its not even maintaining default boost in 1440p or 4k according to some reviews , the AIBs should improve this card a LOT. Enough to compete with the 1060 i would think . Remains to be seen if AIBs improve the GTX1060 performance, if the 1070 and 1080 are anything to go by they won't - might improve the noise factor if anything. So lets see how it all panes out i guess.