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[Engadget] Warner Bros. paid YouTubers for positive game reviews.

post #1 of 71
Thread Starter 
Quote:
Warner Bros. has settled an FTC complaint accusing the company of paying YouTubers "hundreds to tens of thousands of dollars" to make positive review videos for Middle Earth: Shadow of Mordor. FTC filed the complaint back in 2014, after the studio ran an online marketing campaign for the game. According to the the commission, Warner Bros. required (PDF) the online influencers they hired to make a video that promote positive sentiment about Shadow of Mordor. That video should not show bugs or glitches that may exist and should not communicate negative sentiment about Warner Bros. These influencers also had to promote their videos on Facebook and Twitter. The commission didn't release a list of the YouTubers the studio paid, but it did name PewDiePie as one of them.

source

They had to save that money for the Batman game as Shadow of Mordor was a really good game anyway.

Edit: I have no idea why the quote is "strikethrough".. Weird.
post #2 of 71
We won't break our viewers trust.

- said no youtuber ever......

E: typo biggrin.gif
post #3 of 71
Brake or break? biggrin.gif
 
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post #4 of 71
So WB releases a good game, pays people to promote it then releases a bad one (Batman) and doesn't pay anybody. Good strategy ... thumb.gif
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post #5 of 71
This should be news but then again this isn't news.
Trust or objectivity don't seem to go too well with Youtubers buttkick.gif
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post #6 of 71
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Makes me wonder which youtuber do you guys trust ?

AngryJoe and WorthABuy seems to be honest and close to my taste.

Pewdiepie is a joke for sure. But he is the king of them all I guess lol...
post #7 of 71
WB must have really thought they were taking a risk with this game if they felt the need to do this.
    
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post #8 of 71
SoM was a pretty good game with touches of innovation, so in retrospect it was unnecessary.
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post #9 of 71
I feel like we knew that when the hype was building before the game released. There was a whole controversy around it, with lots of folks denying that they've been paid.
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post #10 of 71
Warner Bros., the bane of the gaming industry.

*also would love to see that list of youtubers who were paid and didnt disclose it. I love using the unsub button.
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