Quote:From a consumer only perspective, I can agree. Both will be a great choice and will satisfy quite a few users at a great price.
From a longevity perspective, I think AMD has a slight edge here if we look at Vulkan. Some people prefer to look at mainly DX11 benchmarks, the 1060 is for them. Some prefer to look at future performance, the RX 480 is for them.
From an industry perspective, I cannot support anyone buying nVidia at all. For the industry to really move forward like it should, AMD needs to have a stronger foothold in the PC market than it has right now.