Originally Posted by Exeed Orbit
At the end of the day, if it does not perform as well in current games and apps, your sales will suffer.
All the technical mumbo jumbo surrounding it are nice, and while we from OC.net like that sort of thing, the average consumer will think "What is the card I can buy that will allow me to play my games". And since AMD has generally trailed in their marketing, most people would not even consider using them, because Nvidia is a name they know, and has AIBs that are known for their products that aren't just GPUs (Such as gigabyte, eVGA, ASUS, MSI) meanwhile AMD has AIBs like XFX, Sapphire that a lot fewer people have heard of.
ASUS, MSI, Gigabyte, make Mobos, GPUs, ASUS also makes other related electronics such as monitors, routers and laptops, MSI makes laptops, ASUS and MSI are huge companies that make many many things.
Nvidia has EVGA which me personally would only buy in selected specific cases and avoid otherwise when it comes to GPUs, IMHO their coolers are subpar and GPUs overpriced.
AMD has XFX, Sapphire and they are known.
Of course if we are talking about the average Joe with a nontechnical background and nontechnical interests they might just have an Appleputer, or someone else built them a PC. Which brings me to: it comes down to what people recommend to their friends and build their PCs with. Nvidia has bigger swag and bragging rights because of marketing BS and dumping tons of money everywhere especially to marketing to keep the lead they had to win back.
There are tons of unknown Nvidia only board partners, especially recently with the introduction of Chinese ones that many of us never heard of and who's products do not really always make it out of the Asian market.
I don't see an issue with board partners for any side they both have known and decent board partners and often share the same ones.