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[Engadget] NPD Finally adds digital tracking to its game sales report.

post #1 of 3
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For years, the NPD Group has tracked and reported video game sales figures. Every month, the company issues an email to the media detailing the top ten selling games for the month prior, total amount spent on games, hardware and accessories and year-over-year and generation-over-generation growth or decline. The glaring hole in those reports is that they didn't account for digital game sales from places like Steam, PlayStation Network or Xbox Live. But that's changing and with this month's data, we'll finally have steps toward a true, comprehensive picture of how much a particular title has sold, both from retailers and digital distribution.

It's something that's been in the works for five years, and the NPD Group has struck agreements with a number of publishers to track their digital data. Those include Activision, Capcom, Deep Silver, Electronic Arts, Square Enix, Take-Two Interactive and Warner Bros. Interactive. You'll notice some pretty big gaps there: Bethesda, Microsoft, Nintendo and Sony. NPD spokesperson Liam Callahan said that if the group waited for everyone to come on board, that the tracking wouldn't have ever launched. "If we waited to have every publisher in the world to sign up it would take forever," he told GamesIndustry.biz.

source
post #2 of 3
It's about time.
post #3 of 3
So is Steam in or not? The mention in one paragraph that it was originally missing, but later didn't mention it either way - whether they got an agreement with Valve or not.
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Overclock.net › Forums › Industry News › Video Game News › [Engadget] NPD Finally adds digital tracking to its game sales report.