Originally Posted by sherlock Nvidia have no obligation to you to keep price acceptable, they have a obligation to increase value for their shareholders
hence they raise the price when lack of competition from AMD allows them to. You seem to misunderstand how a for-profit company works.
Without going too far off topic, I'll just say this.
There is a reason why Toyota shares are $54.86 and Ferrari shares are $42.89.
If they lower the price to something a bit more affordable, they will make less profit per card, but they will also sell more cards which in some cases gives them more profit.
Obviously I'm not saying they should sell the new Titan X for $200, but $1200 is ridiculous.