Yeah I was shaking my fist at MS for a minute, then I remembered trying Edge and not being able to use Gmail / Inbox. Not a very fair playing field if you're going to block one of the most popular web-based email services from your competitor's browser. Edge seemed like it worked well too (which is hard for me to say having suffered with IE a lot as I'm a web developer). This one I'll give to MS I guess.
As far as the data gathering goes, yes Google collects your data, but in exchange you get free services. Windows 10 isn't a free OS, only for that first year which was simply to keep market share. So you're paying them a lot of money to collect your information, in exchange for what exactly? They have terrible support, and buggy products which I force myself to use because I like PC games. Now they're forcing software upon you too, like Skype, which I've removed 3 times since I upgraded to Windows 10. It magically re-installs itself and pins itself to my task bar every couple months. The xbox app came preinstalled automatically, with a full fledged DVR feature running in the background by default.
So I guess all I'm really getting at is it's easy to assume the worst of Microsoft, even in this situation where they didn't throw the first punch.