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[WCCF] Nvidia's Volta could launch as early as 2H 2017 ON 16nm node - Page 25

post #241 of 272
they left console market themselves due to low margins IIRC
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post #242 of 272
Quote:
Originally Posted by ChevChelios View Post

they left console market themselves due to low margins IIRC
They couldn't capture it because they can't make any x86 cpu/soc. low margin stuff is PR talk. otherwise there won't be Tegra chip in upcoming NX.
post #243 of 272
upcoming NX is a handheld wink.gif


stationary x86 consoles =/= mobile stuff
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post #244 of 272
Quote:
Originally Posted by HaiderGill View Post

What ever the reason it is out-of-character. What I feel is nVidia saw that if the market started to perceive that they where inferior than AMD in DX12 the reputational loss would have tarnished the brand. Either way it's a very aggressive move from nVidia. They have lost the console market they can't afford to be on parity in terms of installed user base in the PC market. That would be the death knell for them...

http://store.steampowered.com/hwsurvey/
Right now the market is 70/30 by steam number excluding Intel, and card above 980 makes up less than 10% of that market so even if AMd took it all it would only be 60/40 Nvidia.

They won't be on parity term with AMD even with Vega out, and less than half of the gamer market even have Windows 10/DX12(which would be adotped a lot slower now that it is not free). The three most popular cards are 970/960/750Ti, so the performance envelope for those users would be 1060/480 and below where the products are already on the market. Vega won't drastically change market share, Polaris 480/470/460 could.
Edited by sherlock - 8/1/16 at 4:14pm
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post #245 of 272
Quote:
Originally Posted by ChevChelios View Post

upcoming NX is a handheld wink.gif


stationary x86 consoles =/= mobile stuff
I know, just saying if they can find enough margins on a handheld device. they could've done that on those consoles too if they had x86 license. since they didn't have that license, they couldn't make an soc for those and thus couldn't capture that market. whatever excuses they make are just PR talk.
post #246 of 272
Graphics is a low margin biz, it's also getting the limited fab space which is big no no, you can spend that fabricating lower margin chips for consoles or higher margin stuff for PC/HPC - when it comes to chips most of the foundries are geared to the smart phone/tablet world. Also need an X64 APU,AMD has Global Foundries (old AMD Foundries/TSMC). Intel wouldn't give anybody any space on their foundries, they make enough on server chips RTG & nVidia couldn't afford it...
post #247 of 272
It's also foundry space is constrained, same in DSLR world every man and his dog is developing tech for smart phones the larger 4/3rds, APS, 35mm, MF designs have much less space and don't get the investment from the chip makers...
post #248 of 272
Quote:
Originally Posted by sherlock View Post

http://store.steampowered.com/hwsurvey/
Right now the market is 70/30 by steam number excluding Intel, and card above 980 makes up less than 10% of that market so even if AMd took it all it would only be 60/40 Nvidia.

They won't be on parity term with AMD even with Vega out, and less than half of the gamer market even have Windows 10/DX12(which would be adotped a lot slower now that it is not free). The three most popular cards are 970/960/750Ti, so the performance envelope for those users would be 1060/480 and below where the products are already on the market. Vega won't drastically change market share, Polaris 480/470/460 could.

It's also market perception and the feel good factor of your brand. CPUs Intel, Graphics nVidia, boxer shorts Calvin Klein. If that perception starts slipping that RTG are on par a performance wise with nVidia that will big bad news. RTG hardware is being used and optimised for on the consoles. These devs are getting low level experience with RTG hardware. If nVidia are small part of a small market whose gonna bother with optimising (spending money) for nVidia. Silicon Graphics, 3DFX...
post #249 of 272
Quote:
Originally Posted by magnek View Post

I would like to see some substantiation for that statement.

Also, you realize your goalpost shifted from "the cost of fabrication" to "the R&D cost of developing the die shrink" right?

So, what? We're supposed to pretend R&D doesn't exist, and doesn't need to be reflected in the sale price in order to make a new node profitable?
post #250 of 272
Quote:
Originally Posted by EightDee8D View Post

I know, just saying if they can find enough margins on a handheld device. they could've done that on those consoles too if they had x86 license. since they didn't have that license, they couldn't make an soc for those and thus couldn't capture that market. whatever excuses they make are just PR talk.

Nvidia and AMD don't have to worry about margins as they are getting paid per chip as licensee, they are not selling them and get profit from it.
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