480 wasn't that well received on prominent sites like Techreport and PCPer compared to 1060, they all hammered it on Power Consumption, PCIE overdraw(little publicity on its fix), hot running, 4GB and AIB avaliablity & limited OC room. Whereas 1060 was imo universally better received with its low power draw, higher OC room, AIB avaliablity at launch and its DX 12 performance gets swipped under the rug. In the end I'd say AMD lost the marekting round on 480 vs 1060.
We will see if the trend continues with 460/470, the one thing Nvidia consistently does since Titan is have provide a better Reference card than AMD and since most major site's most popular review is done Ref vs Ref this puts Nvidia further ahead than they are(290/290X hobbled by their bad blower & quiet mode in reviews comes to mind).
Why do you think that is?