Noctuas - just like thermalright - are kinda ugly when it comes to fan coloring...otherwise their form follows strict functional requirements - often in a simple and elegant way.
This "Master-ugly-looks" is also a "form-follows-function" case, but it looks like a prototype more than a finished product...i.e. I would accept the design on a "proof of concept prototype", it would drive people nuts back in the early 2000s, but it does look majorly under-cooked for a retail product in 2016 imho.
And i doubt it will outperform something like this in a meaningful way: either compactness, cooling performance, noise, looks or reliability.
It just strokes those that want to say "I use water cooling" the right way.Edited by pcfoo - 8/15/16 at 3:22pm