Originally Posted by Mookster
To be fair, it's not just their PR team. It's AMD's general business model. It has to be, because NV has a yearly revenue that is roughly 5x larger than AMD as a whole. Intel has a yearly revenue that is roughly 55x larger than AMD as a whole.
If not for AMD, Intel and NV would both have a monopoly over their respective market. When you look at the way NV leans toward proprietary technology, it's hard not to interpret that as a strike against consumer choice. It's also hard not to interpret it as kicking a dog while it's down.
Now, I'm not saying that anyone should idealize AMD as an objectively moral company. That said, people do naturally work by polarizing their views in that way, and they can often switch to the polar opposite quite quickly without ever recognizing the folly of taking a polarized view in the first place. That's a failure of people, in general -- not AMD.
I don't really care how people get there, but people do need to start sending money AMD's way to preserve competition. AMD can't be expected to compete against Intel with 1/55th of the budget of Intel. They can't be expected to compete against NV with 1/5th of their budget. It's amazing that they're competing at all.
Even when AMD does have superior products, they tend to get blasted. Their most successful CPU products were dusted by Intel's anti-competitive practices. If you don't know about that, there are plenty of articles about it on the internet. Intel still hasn't paid their 1.2 billion settlement, which for AMD would be the equivalent of you having your wage doubled for an entire year. Their most successful GPU products were dusted by consumer dogma.
It's no wonder how they ended up being completely incapable of competition, at certain times.
Consumers do need to recognize that in the long run, the last competitor standing should
be viewed as a "good-guy" .. Why? Because if those consumers are too ignorant to understand the need for competition, they should
at least fall on an ignorant conclusion that serves their own needs.
And consumers do
need a competitor to NV.
While I agree that nvidia and intel need competition, I do not agree on many of your points.
AMD just like nvidia, have a lot of their own proprietary patents, and nvidia developing tech does not mean it is a bad thing (and it is actually what pushed AMD to release their own opengpu, so competition goes both ways). They are pushing developers and collaborate with them just like nvidia.
They also have half decent APUs and some decent useful CPUs (which they are just not pushing them well enough).
But they are doing it all in a negative aspect. And there is no reason for that.
They are going by making hype on how good their CPUs are compared to intel. How good their GPUs are compared to nvidia. How has that been working out for them so far?
Every time in the last 7-8 years, and it is pretty much almost every time, their hype fails, and they fall flat on their face.
I understand making hype, but are bad ways to do it, and they are hitting that spot constantly.
Their latest hype on the 480? Comparing it to the 1080... yeah.
AMD need to not act like an underdog and instead showcase their abilities. Show how good looking they can make games on a mid range GPU, show how productive their CPUs are and collaborate with manufacturers to make the most out of the APUs. Start to get their opengpu libraries out there, even if it means paying developers (like the claims nvidia are doing with their gameworks system), instead of spending useless money on "rebel" signs and PR stupidity.
AMD needing money, they should earn it. Just giving them money is not going to make them any better. Current competition is pretty much a joke tbh. Intel are dominating the market, nvidia are not fully but enough dominating the market.
The reason why AMD has a decent dGPU segment, is because their GPUs are decent in the price/performance market, and they are doing going decent. They should capitalise it and push on it. Doing so by attacking nvidia and their tech and do a "cry-me-a-river" scenarios, is pointless. I don't remember AMD pushing cards ads. I only remember AMD saying "gameworks sucks!". That is now how you want to remember AMD I hope.
(and please stop with that 1.2B. It has been shown that intel has already paid AMD some good years ago, and it is about the payment to EU which is still under appeal, not AMD).