Overclock.net › Forums › Industry News › Technology and Science News › [Various] Facebook inflated video viewing stats for two years
New Posts  All Forums:Forum Nav:

[Various] Facebook inflated video viewing stats for two years

post #1 of 5
Thread Starter 
Quote:
Facebook has been overestimating the average time it told advertisers that users were spending watching videos on its platform for two years, possibly affecting marketer spending on Facebook ads.

The metric was artificially inflated because it only counted videos as viewed if they had been seen for three or more seconds, not taking into account shorter views, the company revealed several weeks ago in a post on its advertiser help center web page.

The miscalculation likely led to an overestimated viewing time of 60 percent to 80 percent, according to a letter sent to an ad-buying agency that was reviewed by the Wall Street Journal.

"We recently discovered an error in the way we calculate one of our video metrics," Facebook said in a statement. "This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach. We also renamed the metric to make it clearer what we measure. This metric is one of many our partners use to assess their video campaigns."

Source: https://www.cnet.com/news/facebook-inflated-video-viewing-stats-for-two-years/
Source 2: https://www.engadget.com/2016/09/23/facebook-has-been-exaggerating-video-views-for-two-years/
Source 3: http://arstechnica.com/business/2016/09/facebook-apologizes-for-feeding-inflated-video-view-numbers-to-advertisers/
Edited by BiG StroOnZ - 9/25/16 at 10:24pm
post #2 of 5
I think 3 secs is fine to hover over to the "x" or signout.
post #3 of 5
Given that those videos autoplay a lot of the time their original method seems reasonable.
Serigatum
(13 items)
 
  
CPUMotherboardGraphicsRAM
4770k @ 4.7Ghz Asus P87 Deluxe EVGA GTX 780 Corsair Vengeance 2400Mhz 
Hard DriveHard DriveCoolingOS
Raid0: 2x512GB Samsung 840 Pro 2GB WD Black NZXT Kraken x60 Windows 8 
MonitorKeyboardPowerCase
Dell U2412M Razer Blackwidow Ultimate Corsair AX850 NZXT Phantom 820 
Mouse
Razer Ouroboros 
  hide details  
Reply
Serigatum
(13 items)
 
  
CPUMotherboardGraphicsRAM
4770k @ 4.7Ghz Asus P87 Deluxe EVGA GTX 780 Corsair Vengeance 2400Mhz 
Hard DriveHard DriveCoolingOS
Raid0: 2x512GB Samsung 840 Pro 2GB WD Black NZXT Kraken x60 Windows 8 
MonitorKeyboardPowerCase
Dell U2412M Razer Blackwidow Ultimate Corsair AX850 NZXT Phantom 820 
Mouse
Razer Ouroboros 
  hide details  
Reply
post #4 of 5
They also let people steal countless videos for ages (including my own) and despite multiple dmcas the offending pages had the videos removed but the pages were never deleted and allowed to keep posting.
Main rig
(15 items)
 
  
CPUMotherboardGraphicsRAM
6700k 4.6ghz GIGABYTE GA-Z170X-UD3 Asus GTX 1070 STRIX 16GB G.skill ripjaw DDR4 
Hard DriveCoolingOSMonitor
2x 520 256gb SSD / 1x 256gb muskin SSD/ 1x WD 2... NH-DS15s Win10 27" 1440p 100hz, IPS 23' 
KeyboardPowerMouseAudio
Quickfire Stealth 850tx Rival 300 hd600 
  hide details  
Reply
Main rig
(15 items)
 
  
CPUMotherboardGraphicsRAM
6700k 4.6ghz GIGABYTE GA-Z170X-UD3 Asus GTX 1070 STRIX 16GB G.skill ripjaw DDR4 
Hard DriveCoolingOSMonitor
2x 520 256gb SSD / 1x 256gb muskin SSD/ 1x WD 2... NH-DS15s Win10 27" 1440p 100hz, IPS 23' 
KeyboardPowerMouseAudio
Quickfire Stealth 850tx Rival 300 hd600 
  hide details  
Reply
post #5 of 5
Sloflo
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Technology and Science News
Overclock.net › Forums › Industry News › Technology and Science News › [Various] Facebook inflated video viewing stats for two years