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[G.Nexus] AMD Drops Prices on RX 470, RX 460 in Face of GTX 1050 Launch

10K views 162 replies 43 participants last post by  PontiacGTX 
#1 ·
Source: GamersNexus
Quote:
By Steve Burke Published October 21, 2016 at 5:22 pm:
AMD sent us an email today that indicated a price reduction for the new-ish RX 460 2GB card and RX 470 4GB card, which we've reviewed here (RX 460) and here (RX 470). The company's price reduction comes in the face of the GTX 1050 and GTX 1050 Ti release, scheduled for October 25 for the 1050 Ti, and 2-3 weeks later for the GTX 1050. Our reviews will be live next week.
....
The good news is that the market is responding as it should: AMD is adjusting its prices to compete with nVidia's new products, and that's a good thing for consumers. Let's just hope those prices stick. The new prices are expected to be in effect on 10/23.
 
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#2 ·
too late, RX470 and RX460 price has become solidified for buy&sell retailers.

e.g. those retailers had already purchased their cards with it's initial price, they wouldn't be able to lower their price unless AMD pays them back.
 
#5 ·
For anyone looking to play more than mobas/csgo the RX470 has the 'Under $200' on lock down. Saw some earlier today at $169.99. Good deal considering with a mild oc you are then in the 290x/390x/480/1060 performance level.
 
#6 ·
yeah the 470 is clearly the winning card >$200. that full 256 bit bus comes in really handy. Saphire seems to sell them at MSRP
 
#7 ·
Quote:
Originally Posted by AKA1 View Post

I was at microcenter today and the price of a 480 is still way to high. I want to get one to replace my 280x, but at that price I may just grab another used 280x and crossfire
redface.gif
I would suggest using the deal posted above or one of these:

https://www.dealzon.com/deals/radeon-price#msi-radeon-rx-480 ($165 MSI 4GB RX 480)
https://www.dealzon.com/deals/geforce-gtx-560-price#msi-geforce-gtx-1060 ($220 MSI 1060 6GB)
https://www.dealzon.com/deals/geforce-gtx-560-price#evga-geforce-gtx-1060 ($205 EVGA 1060 6GB)
https://www.dealzon.com/deals/geforce-gtx-560-price#gigabyte-geforce-gtx-1060-gv-n1060d5-6gd-6gb-video-card ($215 Gigabyte 1060 6GB)

These are some great prices, and you're out the same amount of money as you would be buying another 280X if you sell off your current one. You cannot go wrong with that $165 480 or $205 1060. That price/performance is no joke.



Using this chart, the $165 480 is 150% (assuming it's equal to the 480 8GB, the MSI is a little faster I'd reckon). The $205 1060 is 129% or slightly higher.
 
#8 ·
In my place

4GB RX470 = 3GB 1060 price (1060 is faster + less power + less DX11 API issue)
8GB RX470 = 6GB 1060 price (same problem)
8gb RX480 is usually more expensive than 1060 6GB by $50.

I feel that the price cut wouldnt do any AMD good.
 
#9 ·
Quote:
Originally Posted by Clocknut View Post

In my place

4GB RX470 = 3GB 1060 price (1060 is faster + less power + less DX11 API issue)
8GB RX470 = 6GB 1060 price (same problem)
8gb RX480 is usually more expensive than 1060 6GB by $50.

I feel that the price cut wouldnt do any AMD good.
Same here pretty much

shame you can't buy direct from AMD
 
#10 ·
Quote:
Originally Posted by Clocknut View Post

In my place

4GB RX470 = 3GB 1060 price (1060 is faster + less power + less vram that is shown to cause problems + less DX11 API issue)
8GB RX470 = 6GB 1060 price (same problem)
8gb RX480 is usually more expensive than 1060 6GB by $50.

I feel that the price cut wouldnt do any AMD good.
ftfy
thumb.gif
 
#11 ·
Quote:
Originally Posted by epic1337 View Post

too late, RX470 and RX460 price has become solidified for buy&sell retailers.

e.g. those retailers had already purchased their cards with it's initial price, they wouldn't be able to lower their price unless AMD pays them back.
This probably means we are going to see a lot of rebates.
 
#14 ·
Quote:
Originally Posted by AKA1 View Post

I was at microcenter today and the price of a 480 is still way to high. I want to get one to replace my 280x, but at that price I may just grab another used 280x and crossfire
redface.gif
DOnt get Crossfire on GCN1.(unless you play with a R9 290X/R9 390/X or RX 480/470) better wait for Vega or get a deal on a 1070
 
#15 ·
Quote:
Originally Posted by Elrick View Post

Strange, didn't know you could buy their latest models from Nvidia's Storefront
confused.gif
.
Quote:
Originally Posted by kylzer View Post

you can buy direct from nvidia so i'm not sure what you're trying to say
tongue.gif
As far as I can tell, he's trying to say that it is a shame you can't get the RX___ lineup at the prices they were announced by AMD. All the real-world prices are significantly higher than the suggested MSRP and sour what was supposed to be a pretty great deal.

I personally was going to grab a 480, but by the time models with DVI ports started actually having stock anywhere for less than the cost of a 1070, it was already late enough that I decided to wait until Vega (or maybe a Black Friday deal, if they can really offer something exciting).
 
#16 ·
Got the RX 470 Platinum for $199 on launch week. Being an early adopter I am fine with the cost at the time, but now the card should be selling for no more than $180.

This last round of GPUs launched have the worst pricing I have seen in a long time. Every card is still above its MSRP for the most part...

Oh wait, NewEgg dropped prices finally. RX 470 4gb cards @ $179, still $10 over MSRP.
 
#17 ·
Even before the price cut Polaris looks like the clear winner. In fact id say all GCN cards are the clear winner. Its ridiculous how brilliant this architecture was. The longevity is amazing! Anyone informed who doesnt take that into consideration when making a purchase must be purposely ignoring the facts. That adds tremendous value to AMD cards over Nv. Noone can argue that Nv cards dont drop in value and performance in a very short period of time. Its been proven for several generations now. Nv outa price their cards accordingly. Regardless of what they do though GCN's brute strength adds higher value to Radeon cards. Im not sure why reviewers refuse to point this out in articles.
 
#18 ·
Quote:
Originally Posted by Zero4549 View Post

As far as I can tell, he's trying to say that it is a shame you can't get the RX___ lineup at the prices they were announced by AMD. All the real-world prices are significantly higher than the suggested MSRP and sour what was supposed to be a pretty great deal.

I personally was going to grab a 480, but by the time models with DVI ports started actually having stock anywhere for less than the cost of a 1070, it was already late enough that I decided to wait until Vega (or maybe a Black Friday deal, if they can really offer something exciting).
Oh right well you could when they first launched or preordered after the 1st wave

a store here in the uk were ÂŁ207 for the RX480 8GB but yeah i get the point

the cheapest one is now ÂŁ250 with a stock cooler while custom GTX1060s are the same price.
 
#21 ·
Quote:
Originally Posted by kylzer View Post

Oh right well you could when they first launched or preordered after the 1st wave

a store here in the uk were ÂŁ207 for the RX480 8GB but yeah i get the point

the cheapest one is now ÂŁ250 with a stock cooler while custom GTX1060s are the same price.
Unfortunatly none of that first batch supported DVI. Sure, I could also buy a new monitor, but for the price of a 480 + an equal or better monitor, I could have gotten a Titan... And if I had that kind of GPU budget this year the 480 never would have been my choice to begin with.
 
#22 ·
I think the general consensus is correct about Nvidia cards dropping performance after a year due to lack of optimizations on newer titles. The case of 780/ti vs the 290/x is quite clear as is the GTX 770/680 vs the 280x/7970. A short trip to google for reviews of some of the games released last year as well as this year has the 780ti performing close to a 380x or in worst cases a Cape Verde.
 
#23 ·
Quote:
Originally Posted by huzzug View Post

I think the general consensus is correct about Nvidia cards dropping performance after a year due to lack of optimizations on newer titles. The case of 780/ti vs the 290/x is quite clear as is the GTX 770/680 vs the 280x/7970. A short trip to google for reviews of some of the games released last year as well as this year has the 780ti performing close to a 380x or in worst cases a Cape Verde.
It doesn't "drop", it just does not increase. AMD GPU's tend to see gradual performance increase over time where nVidia's GPU's do not.
 
#24 ·
Quote:
Originally Posted by KarathKasun View Post

Quote:
Originally Posted by huzzug View Post

I think the general consensus is correct about Nvidia cards dropping performance after a year due to lack of optimizations on newer titles. The case of 780/ti vs the 290/x is quite clear as is the GTX 770/680 vs the 280x/7970. A short trip to google for reviews of some of the games released last year as well as this year has the 780ti performing close to a 380x or in worst cases a Cape Verde.
It doesn't "drop", it just does not increase. AMD GPU's tend to see gradual performance increase over time where nVidia's GPU's do not.
Yea, I guess we're arguing semantics, but the point was that going with AMD card in long or short run is far better than going with an Nvidia card in short run.
 
#25 ·
Quote:
Originally Posted by huzzug View Post

I think the general consensus is correct about Nvidia cards dropping performance after a year due to lack of optimizations on newer titles. The case of 780/ti vs the 290/x is quite clear as is the GTX 770/680 vs the 280x/7970. A short trip to google for reviews of some of the games released last year as well as this year has the 780ti performing close to a 380x or in worst cases a Cape Verde.
Quote:
Originally Posted by KarathKasun View Post

It doesn't "drop", it just does not increase. AMD GPU's tend to see gradual performance increase over time where nVidia's GPU's do not.
There is a reason for this I believe explained by some one that works or used to work for Intel in this forum.

The biggest competitor is their own install base (current end users of their products) - since Intel and Nvidia owns the majority of the market in their respective industries. They must show enough improvement or performance increase to make their current install base to buy new parts to upgrade. Which is why Nvidia always show their new cards performance vs previous to two generations old.
 
#26 ·
Quote:
Originally Posted by speedyeggtart View Post

Quote:
Originally Posted by huzzug View Post

I think the general consensus is correct about Nvidia cards dropping performance after a year due to lack of optimizations on newer titles. The case of 780/ti vs the 290/x is quite clear as is the GTX 770/680 vs the 280x/7970. A short trip to google for reviews of some of the games released last year as well as this year has the 780ti performing close to a 380x or in worst cases a Cape Verde.
Quote:
Originally Posted by KarathKasun View Post

It doesn't "drop", it just does not increase. AMD GPU's tend to see gradual performance increase over time where nVidia's GPU's do not.
There is a reason for this I believe explained by some one that works or used to work for Intel in this forum.

The biggest competitor is their own install base (current end users of their products) - since Intel and Nvidia owns the majority of the market in their respective industries. They must show enough improvement or performance increase to make their current install base to buy new parts to upgrade. Which is why Nvidia always show their new cards performance vs previous to two generations old.
So essentially nullifying the efficiency advantage by providing a card that provides the same performance as the one it replaces but still consumes precious resources to come into being.
 
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