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[PCWorld] Intel may use AMD GPUs to challenge Nvidia's rising power

2K views 23 replies 18 participants last post by  lolerk52 
#1 ·
Quote:
While rumors of a possible deal have circulated all year, something firmer arose Monday night when Kyle Bennett, longtime editor of enthusiast hardware site HardOCP.com, posted that the ink on the deal was already dry. "The licensing deal between AMD and Intel is signed and done for putting AMD GPU tech into Intel's iGPU," Bennett wrote on his site's forum.
...
Fans may be concerned that such a deal would all but give up the last advantage AMD's upcoming Zen-based APUs would have over Intel chips. AMD's Zen core could equal Intel's newest cores in x86 performance. Combine that with AMD's much more powerful graphics cores and you'd have an instant winner.

Financial realities, however, overshadow any moral victories. "Is it better to make a royalty on 80 percent to 90 percent of the PC processor shipments or fight it out for the remaining 10 percent or 20 percent?" Krewell said. AMD can make a lot more money partnering with Intel rather than competing.

For its part, Intel has plenty of reasons to stop sending money to Nvidia. As the GPU maker busily builds market share in self-driving cars, machine learning and more, it's becoming more of a threat to Intel (which is trying hard to get its own chunk of these businesses). In AMD, Intel would have a partner that offered competitive technology to Nvidia's-and needed its money. We'll continue to follow this story and will let you know when we learn more.
http://www.pcworld.com/article/3147846/computers/intel-may-use-amd-gpus-to-challenge-nvidias-rising-power.html

Here is the post from HardOCP:
https://hardforum.com/threads/from-ati-to-amd-back-to-ati-a-journey-in-futility-h.1900681/page-61#post-1042685022

If true, this would be a ton of funding for AMD, especially considering they need the money urgently for R&D.
 
#2 ·
As if Intel needs anything at all to challenge Nvidia...lol. They gonna have better iGPU because AMD has the best tech for it and NVIDIA will continue flopping in the CPU space. that self driving car and machine learning stuif, lol. Some other company will be crushing both Intel and NVIDIA in no time flat just like smartphones.
 
#3 ·
Quote:
Originally Posted by FLCLimax View Post

As if Intel needs anything at all to challenge Nvidia...lol. They gonna have better iGPU because AMD has the best tech for it and NVIDIA will continue flopping in the CPU space. that self driving car and machine learning stuif, lol. Some other company will be crushing both Intel and NVIDIA in no time flat just like smartphones.
wth.gif


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That aside; It will be interesting to see the details of the agreement if/when they become available to the public. It is very possible that it was licensed in a way that Intel will get technology for their iGPU, but it won't be on any level that can compete with AMD's full-blown APUs.
 
#5 ·
Here is another source for the OP with a Forbes link and more details.

http://www.forbes.com/sites/tiriasresearch/2016/12/06/is-amd-licensing-radeon-graphics-to-intel/#183f9e747719

Quote:
Originally Posted by AllGamer View Post

it sounds rather weird, Intel themselves already have CPU and video chips

why would intel even bother in using AMD to power their stuff?
Because Intel is currently licensing a significant portion of their GPU technology from Nvidia and they want to stop that. So to continue with that they will need to license from someone, and that would be AMD.
 
#7 ·
#9 ·
Quote:
Originally Posted by PostalTwinkie View Post

Here is another source for the OP with a Forbes link and more details.

http://www.forbes.com/sites/tiriasresearch/2016/12/06/is-amd-licensing-radeon-graphics-to-intel/#183f9e747719
Because Intel is currently licensing a significant portion of their GPU technology from Nvidia and they want to stop that. So to continue with that they will need to license from someone, and that would be AMD.
AMD would indeed by the logical choice, since Intel already are leasing the x86-64 from AMD, since Intel own implementation of EM64T didn't go popular due super slow performance for x86 Apps, in the end Intel just paid AMD to allow them to use x86-64 in their CPUs, which we are still using to now in days.
Quote:
Originally Posted by ColdRush View Post

Bizarre, I can't wait to see what comes of this. I've always liked the Iris series especially with neat little machines like the Skull Canyon NUC.
it would be interesting indeed, considering past experiences and relations with AMD proven to be very fruitful to Intel CPUs.

Just imagine, Integrated Radeon GPU into Intel i7 and i5
biggrin.gif
 
#10 ·
I wonder if this has something to do with the third semi-custom win that AMD hasnt revealed yet. At the least it appears there is a partnership of some kind going on. I have a feeling this is what journalists are being briefed about right now. Also saw reference from a fairly credible source about a Radeon product at an intel fab. Or maybe its that Magnum FPGA AMD is building. Something is up anyway when ML/Bank of America double upgrades their stock rating (kyle over at HOCP seems to think it was his rumor that caused the PPS to surge lol).
 
#12 ·
Wow. Intel's militarism is officially up to Sun Tzu levels. This is a big step in terms of cooperation. I'd love to take this opportunity to bash them for playing fast and loose with consumer loyalty, but who would I be kidding? Consumers aren't worth the respect these days.

This might be good for us anyway though, since AMD respects consumers enough to at least pretend they respect consumers.

nVidia is infantile when it comes to working with their enemies. They're even infantile when it comes to working with their friends (ie: monitor manufacturers.)
They're gonna get humbled real fast if this keeps up. NV has gotten real used to being a bully with almost everyone; getting smacked by big boys like MS and Intel might be cause for smaller companies to embolden themselves and seek alternatives to NV's bubble of influence.

I wonder if AMD is hardened enough to put new money to good use properly. They've always had this tragic mixture of self-sabotage and well, legitimate corporate sabotage from outside. They must be prepared to succeed without failing by now.
 
#14 ·
IMO, AMD should have just License its GCN everyone else and run just like ARM firm.
 
#15 ·
Quote:
Originally Posted by Clocknut View Post

IMO, AMD should have just License its GCN everyone else and run just like ARM firm.
I don't think that can happen, both AMD and NVIDIA rely on each others patents for their GPUs, but decide not attack each out of mutual respect(keep themselves in business), if some company gets GCN license NVIDIA will be after them.
 
#16 ·
I have a strange feeling that Nvidia, being entirely graphics throughout their existence, left them with a choice of putting together a really good finance department to support that really good software department and really good hardware department, or being entirely worthless to shareholders* within a year every quarter profits slipped. They know they're not going to make inroads in very many hardware segments without significant R&D capital, and they want a defensive shield against both legal shenanigans and possible threats to their market. The Intel contract must have been a nice feather, but why ask for a replacement feather when you could argue for a whole new hat? Bam, AMD graphics says you got it, takes a nice R&D budget surplus to share with the CPU guys (Who are honestly cheap right now. They've got an architecture to do maintenance on.), and Intel smacks Nvidia in the bottom line.

Who hates to speculate though?

*This is entirely opinion, don't ask me to back it up as it's an assumption of many humans being reactionist. Live life in the danger zone for once.
 
#17 ·
Quote:
Originally Posted by sepiashimmer View Post

Why?
It's just the only conclusion I can come to after spending years wondering why it's so damn hard to secure a manageable life and dignified dealings with banks, workplaces, or businesses as civilians/consumers. I know past generations did. I'm about to speak broadly here, so don't anyone get offended.

As a business, your prime driver is to extract wealth from consumers and be as good at it as you can possibly be. But businesses are not really taught to enrich the consumer, or at least maybe businessmen quickly forget the purpose of enriching the consumer once they're working. Either way, we can pretty easily establish that they're not doing it. They see it as not being their responsibility, and mostly I think that's fair as long as there's a morality check being done by someone properly.

Unfortunately, "buyer beware" has become really difficult since we're not all lawyers, engineers, programmers, or whatever else is required to be a cautious civilian and consumer and worker these days. These are all the things we need to be good at to keep things running smoothly, and I'm pretty sure that fact is lost on absolutely everyone 99% of the time.

Most of us are just nothings and can't handle the trouble of thinking about what we really should be doing. That, or we flatly don't care / don't want to care. So either way, most of us fall into the category of willful ignorance when it comes to being a consumer. We want consumerism to be about straight indulgence and seek to avoid elements of responsibility.

Meanwhile, even the richest individuals in business seem to think so desperately that they can't see passed their own individual climb; total amorality. So if they give us the illusion of not needing to pay much, but not needing to pay now.. great. If they trick us into selling our privacy to get a better phone, great. If they can find a mechanism to keep us paying for the same thing over and over and over again, perfect. If anyone asks, it can probably be reasoned that it was totally necessary for the long term business model.

I mean, all of these things are broad and can't be quantified but I'll leave it up to you guys to determine whether or not I'm stretching on this. It's kind of offensive to say that consumers don't deserve respect, but I think there's a good argument to be made for it.

So in a nutsehll, we suck at putting the big picture together, and if that job is left to us we seem to just go nuts and blame each other. We've sold our privacy, our dignity in the workforce, our concept of ownership, and even our capacity for ingenuity, albeit indirectly. People who fall into this category are the most reliable customers because they just can't help themselves, and as long as they have wealth you can get it from them. I fall into this category myself for one pretty simple reason: I hate my job and I'm in debt. These are simple qualifiers, even if I'm not particularly stressed about it. They're deceptively common qualifiers too, but it's enough to place me into that category and I'm beginning to recognize that it's actually quite the task to take myself out of this category.

I mean, the category is totally made up so I can just forget about it and go about my daily life in relative happiness. But it does nag a bit, when you think about how stupid it would be for all of society to go down this road. And I mean, we are.

The businessmen who have a problem exploiting us for being stupid will quickly be replaced by the ones who can do it without batting an eye. Another simple truth that doesn't seem to bother us. We could blame government, but honestly they seem fine with it or maybe they're just as inept as we are. It's hard to really tell, and it doesn't really matter in the long run anyway.

Lol I could go on forever about this. Can't find nearly as many reasons to respect consumers -- not ones that any serious businessman or politician would actually put into practice. Maybe recent civil unrest will change their minds about the urgency of the many issues, but who knows if they can even wrap their heads around it from where they are.
 
#19 ·
Quote:
Originally Posted by Mookster View Post

...So in a nutsehll, we suck at putting the big picture together, and if that job is left to us we seem to just go nuts and blame each other. We've sold our privacy, our dignity in the workforce, our concept of ownership, and even our capacity for ingenuity, albeit indirectly. People who fall into this category are the most reliable customers because they just can't help themselves, and as long as they have wealth you can get it from them. I fall into this category myself for one pretty simple reason: I hate my job and I'm in debt. These are simple qualifiers, even if I'm not particularly stressed about it. They're deceptively common qualifiers too, but it's enough to place me into that category and I'm beginning to recognize that it's actually quite the task to take myself out of this category...
I will say, in general, it seems like we as consumers are getting worse and worse at voting with our dollars. This is pretty anecdotal but I feel like consumers these days are more than happy to throw their money at whatever is in front of them. Oh, a new COD that's not even out yet!? TAKE MY MONEY! Oh, a Kickstarter campaign that promises the moon!? TAKE MY MONEY! Then when these things fail / fall through / are terrible we're outraged at the audacity of these companies! It's our own fault, speaking generally. Companies offer pre-orders because enough people will buy them blindly, organizations offer Kickstarter campaigns because enough people will fund them blindly, nVidia will gimp the memory on one of their best-selling graphics cards secretly because enough people (a poop-ton of people) will buy them blindly and the lawsuit they have to pay up for will be pocket change to them compared to the profit.

It feels like consumers aren't learning from their mistakes or the mistakes of others, which should be infinitely easy in the age of the Internet (which is a series of tubes, by the way). We're depending more and more on "experts" who themselves really aren't.
 
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#20 ·
Quote:
Originally Posted by LazarusIV View Post

I will say, in general, it seems like we as consumers are getting worse and worse at voting with our dollars. This is pretty anecdotal but I feel like consumers these days are more than happy to throw their money at whatever is in front of them. Oh, a new COD that's not even out yet!? TAKE MY MONEY! Oh, a Kickstarter campaign that promises the moon!? TAKE MY MONEY! Then when these things fail / fall through / are terrible we're outraged at the audacity of these companies! It's our own fault, speaking generally. Companies offer pre-orders because enough people will buy them blindly, organizations offer Kickstarter campaigns because enough people will fund them blindly, nVidia will gimp the memory on one of their best-selling graphics cards secretly because enough people (a poop-ton of people) will buy them blindly and the lawsuit they have to pay up for will be pocket change to them compared to the profit.

It feels like consumers aren't learning from their mistakes or the mistakes of others, which should be infinitely easy in the age of the Internet (which is a series of tubes, by the way). We're depending more and more on "experts" who themselves really aren't.
Proverb, ''Learn from the mistakes of others.'' no longer works
 
#24 ·
Quote:
Originally Posted by flippin_waffles View Post

I wonder if this has something to do with the third semi-custom win that AMD hasnt revealed yet. At the least it appears there is a partnership of some kind going on. I have a feeling this is what journalists are being briefed about right now. Also saw reference from a fairly credible source about a Radeon product at an intel fab. Or maybe its that Magnum FPGA AMD is building. Something is up anyway when ML/Bank of America double upgrades their stock rating (kyle over at HOCP seems to think it was his rumor that caused the PPS to surge lol).
Source on that?
 
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