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[Game Debate] Nvidia Reportedly Restricting Partners From Selling GeForce GPUs for Server and HPC Use

post #1 of 17
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http://www.game-debate.com/news/23967/nvidia-reportedly-restricting-partners-from-selling-geforce-gpus-for-server-and-hpc-use
Quote:
An individual Quadro graphics card can cost as much as £6649, while the supercomputers built with banks of these can go for well in excess of £150,000. For that money, they’re getting the best of the best in terms of graphics chips, but a single £6649 Quadro GP100 costs as much as nine GeForce GTX 1080 Ti graphics cards. Server farms and other associated companies can choose to use the much cheaper gaming GeForce graphics cards, saving themselves a fortune and cutting prices for their customers.

The caveat to all this is that Nvidia’s professional products offer the absolute best when it comes to performance, yet business users are paying over the odds in comparison to Nvidia’s already powerful gaming products.

Nvidia’s none too happy about this, believing server and GPU partners such as Asus, MSI and Gigabyte are sidestepping its enterprise products and lowering potential profits. According to DigiTimes, It’s now putting in stricter measures to prevent this happening again, including the potential threat of withholding GPU distribution from some partners if they don't adhere to its rules.
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post #2 of 17
A part of me wants to say there's no way it's legal for a company to be able to strongarm its business partners into overpaying for its most expensive product, but I'm sure there's some ridiculous contract in place that basically says Nvidia can refuse to sell to anyone for any reason.

Maybe make the extra features on the Quadro actually worth the insane price hike, or bring the price down to a level where performance/reliability matches the cost. Obviously companies feel like the 1080 Ti and Titan X are capable of doing what they need at a fraction of the cost, so that means the Quadro isn't priced appropriately.

But, this is what happens when there's a monopoly. We desperately need AMD to pull a Ryzen in the GPU market, but that's asking for yet another miracle, and it seems very unlikely after Vega's disappointing debut.
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post #3 of 17
inb4 by 2025 AIB's no longer sell custom GPU's but just custom coolers to mount into reference NVIDIA/AMD GPU's...redface.gif
post #4 of 17

Oh hello Intel, I didn't know you manufactured GPUs now.

   
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post #5 of 17
Good luck pulling this trick vs Asus. They need them for their G-Sync monitors.
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post #6 of 17
Quote:
Originally Posted by Kuivamaa View Post

Good luck pulling this trick vs Asus. They need them for their G-Sync monitors.

The people that buy Gsync monitors (from Asus even lmao) is infinitesimal.
post #7 of 17
Huh, this has been going on for years... Nvidia's had Quadro/Tesla products targeting that professional group with the pro drivers and fully enabled double precision support. Those who wanted just single precision compute brunt always went for regular Geforces...

I wonder why on Earth Nvidia is going after them now when this is almost been going on for a decade. I'm betting greed...
post #8 of 17
Quote:
Originally Posted by valentyn0 View Post

The people that buy Gsync monitors (from Asus even lmao) is infinitesimal.


G-sync is a very important selling point. It ties the top end GPU users to the nvidia ecosystem, and keeping up the halo effect nvidia products have on users that buy lesser products. Big panel makers like LG or Samsung snub G-sync so nvidia absolutely needs Asus . Asus also pushes a great deal of laptop and desktop units with nvidia inside. Basicaly nvidia has zero leverage on Asus.
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post #9 of 17
My response is that if there is no advantage for your customers when buying your more expensive product why do you want or expect them to buy it?

I am sure my company would love to force all our customers to only buy the high end models but you can only get away with that kind of crap if you have an effective monopoly. Oh, right... mad.gif

This sounds like a good way to get enterprise customers to start exploring AMD's CUDA to OpenCL magic. thumb.gif
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post #10 of 17
Quote:
Originally Posted by Asmodian View Post

My response is that if there is no advantage for your customers when buying your more expensive product why do you want or expect them to buy it?

I am sure my company would love to force all our customers to only buy the high end models but you can only get away with that kind of crap if you have an effective monopoly. Oh, right... mad.gif

This sounds like a good way to get enterprise customers to start exploring AMD's CUDA to OpenCL magic. thumb.gif

I think there is something else going on in the background.

A 1080 TI for example is very far in performance compared to a GP100. Add to that the quadro drivers, the option to get a P6000 and not only GP100, some of the support removed from the 1080 TI in the geforce drivers, it doesn't make sense to just slap a 1080 TI in a server.

One of the issues that might have happen, is that they put on them custom bios to allow full quadro drives in order to bypass the restrictions. That would be the real trigger point for nvidia.

Quote:
Originally Posted by Omicron View Post

I wonder why on Earth Nvidia is going after them now when this is almost been going on for a decade. I'm betting greed...

Could be. Nvidia seem to usually have no issue with it.
But there is a big difference from a company buying 1-2 geforce cards for a couple of things, instead of lets say a P6000 or a titan xp, compared to a company buying a couple of servers with 4-8 geforce cards inside each of them.

Also the 150K$ they were hinting on in the article, is the tesla powered DGX-1, which is a very specific server, which comes with huge support and warranty as well as free volta upgrade. I doubt someone who needs single precision is going to get anywhere near them anyway. They are not in that market anyway. So it doesn't make sense for nvidia to flip on it unless something else happened.

While nvidia can very well be greedy, I hadn't seen them go full bananas in the past.
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