Overclock.net › Forums › Industry News › Video Game News › ESRB Banning Game Trailers
New Posts  All Forums:Forum Nav:

ESRB Banning Game Trailers

post #1 of 43
Thread Starter 
***UPDATE***
http://gamepolitics.com/2007/06/26/e...s-nothing-new/
Quote:
An ESRB directive to withdraw online trailers for a pair of upcoming games caused a bit of a stir yesterday, but such action by the video game industry’s rating board is not without precedent.

GameDaily, for example, initially reported:

In a significant move that would seem to indicate that the [ESRB] is now rating publishers’ trailers for video games, GameDaily BIZ received warnings from two separate companies today stating that their trailers were found to be inappropriate.

The trailers in question were for D3’s Dark Sector and 2K Game’s The Darkness (left). As GDB subsequently reported, ESRB president Patricia Vance issued a statement later in the day clarifying:

The ESRB’s Advertising Review Council (ARC) regularly monitors game ads and trailers to make sure that they adhere to industry-adopted Principles and Guidelines for Responsible Advertising Practices, which were established in 2000. Since 2005, ARC guidelines have required that trailers for M-rated games on publisher websites be displayed behind an age gate to help restrict viewing to those visitors who are 17 and older…

However, the mere presence of an age gate does not permit a publisher to simply put whatever content it wishes into the trailer. All trailers must still conform to ARC’s Principles and Guidelines, which prohibit the display of excessively violent content or any content likely to cause serious offense to the average consumer.

While we haven’t heard much about ESRB enforcement of trailers recently, it has happened in the past. As GamePolitics reported in August, 2005, an obscure RPG from Atlus, Samurai Western, provoked a similar response from the ESRB.

What’s more, a Federal Trade Commission (FTC) report issued in April of this year criticized the game industry for excessive violence in its web-based marketing practices, which may in part have triggered additional watchfulness from the ESRB. From the FTC document:

Entertainment industries continue to market some R-rated movies, M-rated video games, and explicit-content recordings on television shows and Web sites with substantial teen audiences.

Whether the timing of the ESRB’s move is related to publicity over last week’s Manhunt 2 controversy or represents a more generalized crackdown is not known.

http://www.1up.com/do/newsStory?cId=3160544

Quote:
In the last week, 1UP has received notices from publishers 2K Games, Microsoft and D3 about videos already online or coming soon that had content flagged by the Entertainment Software Ratings Board. In the case of Gears of War, the footage had been online at GameVideos since January( and is still available online at Brightcove and Team Xbox), yet Microsoft and Epic apparently only recently received notice of a violation, requiring the offending video to be completely removed.
2K Games' statement about The Darkness acted more of a warning to ensure age gates were in place, whereas D3 was forced to request Dark Sector videos actually removed.

"We recently received a ruling from the ESRB stating that the two officially released Dark Sector gameplay montages have been deemed to contain excessive or offensive content; and to this end are not to be available for download or viewing, regardless of being placed behind an age gate. In order to comply with this ruling, the ESRB has requested that the two Dark Sector gameplay montages be pulled immediately upon receipt of this notice and no longer made available for view by consumers."
Just a few moments ago, the ESRB issued a notice about the recent rash of violations. The organization pointed to their Principles and Guidelines for Responsible Advertising Practices, established back in 2000, which added the need for an age gate on mature content in 2005. ESRB President Patricia Vance said this is standard practice, but that doesn't explain why they're just now getting to videos from January.

"All trailers must still conform to ARC's Principles and Guidelines, which prohibit the display of excessively violent content or any content likely to cause serious offense to the average consumer. When ESRB notifies a publisher that the content in a trailer is in violation of these ARC requirements, or that there is an age gate issue on a third party site, that publisher then must notify third party sites to rectify the problem," said Vance. "The notices issued recently by game publishers to third party websites are simply that - steps in a chain of publisher compliance with ARC guidelines and the ESRB enforcement system that have been occurring since their establishment seven years ago."

The ESRB's outline for adhering to the ARC Principles and Guidelines is extensive, and details how the ESRB examines "ESRB ratings and truth and accuracy in the selected content, violence, sex, alcohol and drugs, offensive verbal or bodily expression and sensitivity to people's beliefs or handicaps." In the above examples, violence was the issue. There, the ESRB's criteria are extensive. As it judges a piece of media, the group considers:

Graphic and/or excessive depictions of violence
Graphic and/or violent depictions of the use of weapons
Graphic and/or excessive depictions of blood and/or gore
Allusions or depictions of acts of verbal or physical abuse toward children
Allusions or depictions of violent or degrading behavior toward women
Allusions or depictions of torture or other violent acts toward animals
Allusions or depictions of torture, mutilation or sadism
Violence toward a political or public figure
Allusions or depictions of acts of arson or fire play

We've contacted the ESRB for further clarification on how, for example, the Gears of War video was flagged so late, but the timing of the ESRB clamp down isn't so peculiar, given the Manhunt 2 incident last week. Is this a knee-jerk reaction to the recent media frenzy that's shined another spotlight on the industry's tango with interactive violence or just a wacky coincidence? The latter seems a bit much, don't you think?
The thing they are forgetting to realize is the only people going to these game websites for individual games want to see the violence and what they can expect in the actual game....
It's finally happening, game are being censored left and right. NY is supposed to pass a bill next month making selling a m rated game to a minor a FELONY.... it's one thing to sell it to a minor but then compare them to serious law offenders is pathetic since around 60%+ of the people buying the games are parents for underage children so it isn't the retailers who should be punished...

If anyone is interested, i just watched a movie called "This Film is Not Yet Rated" which is about movie censorship and how the mpaa works, it really shows how facist these "regulators" really are...

Also if anyone wants to vent to the actual ESRB organization go here: http://www.esrb.org/about/contact.jsp
post #2 of 43
I hate that my state senate is Republican.
King Hippo
(15 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core i7 3770k ASUS Maximuss V Gene MSI Radeon HD 7970 w/ Accelero Extreme Cooler 8gb G.Skill DDR3 1333 
Hard DriveOptical DriveCoolingOS
Intel 520 series 180gb | WD Black SATA3 1Tb| Se... LG Blu-Ray Reader Phantech PH-TC14PE Windows 8 Professional 64-bit 
MonitorKeyboardPowerCase
Yamakasi 27" IPS LED Razer Blackwidow Ultimate: Dragon Age 2 Edition... Corsair GS700w Corsair 600D 
MouseMouse PadAudio
SteelSeries Sensei Star Wars: The Old Republic edition Game Mat Bose 2.1 
  hide details  
Reply
King Hippo
(15 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core i7 3770k ASUS Maximuss V Gene MSI Radeon HD 7970 w/ Accelero Extreme Cooler 8gb G.Skill DDR3 1333 
Hard DriveOptical DriveCoolingOS
Intel 520 series 180gb | WD Black SATA3 1Tb| Se... LG Blu-Ray Reader Phantech PH-TC14PE Windows 8 Professional 64-bit 
MonitorKeyboardPowerCase
Yamakasi 27" IPS LED Razer Blackwidow Ultimate: Dragon Age 2 Edition... Corsair GS700w Corsair 600D 
MouseMouse PadAudio
SteelSeries Sensei Star Wars: The Old Republic edition Game Mat Bose 2.1 
  hide details  
Reply
post #3 of 43
So...what are they trying to make the internet safe for kids or something? Please. You can get worse things (pron...) In like half the time...
'bout time.
(13 items)
 
  
CPUMotherboardGraphicsRAM
Phenom II X6 Thuban; 2.8 Asus M4A87TD Evo Radeon HD 6850 1GB G.Skill 4GB (2x2) DDR3 1600 
Hard DriveOptical DriveOSMonitor
WD Caviar Black 1TB Lite-On DVD/CD RW Windows 7 Home 64-bit Acer G235HAbd 23'' WideScreen 
KeyboardPowerCaseMouse
Logitec K120 OCZ ModXStream Pro 600W Cooler Master HAF 932 Gigabyte GM-M6800 
Mouse Pad
XTRAC Ripper Black 
  hide details  
Reply
'bout time.
(13 items)
 
  
CPUMotherboardGraphicsRAM
Phenom II X6 Thuban; 2.8 Asus M4A87TD Evo Radeon HD 6850 1GB G.Skill 4GB (2x2) DDR3 1600 
Hard DriveOptical DriveOSMonitor
WD Caviar Black 1TB Lite-On DVD/CD RW Windows 7 Home 64-bit Acer G235HAbd 23'' WideScreen 
KeyboardPowerCaseMouse
Logitec K120 OCZ ModXStream Pro 600W Cooler Master HAF 932 Gigabyte GM-M6800 
Mouse Pad
XTRAC Ripper Black 
  hide details  
Reply
post #4 of 43
Quote:
Originally Posted by Bacchus451 View Post
I hate that my state senate is Republican.
I find this to be an amusing statement considering folks like Joe Lieberman are HUGE proponents to censorship and the like.
My System
(16 items)
 
  
CPUMotherboardGraphicsRAM
AMD 8350 @4GHz GIGABYTE GA-970A-UD3 AM3+ eVGA 980Ti SC+ w/ACX  8GB G.Skill DDR31600 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 830 256GB WD 640GB Black Samsung F3 1TB ASUS BC-08B1ST BD-R/DVDRW 
CoolingOSMonitorKeyboard
Swiftech H220-X w/Gentle Typhoon's Win7 Home Premium 64-bit HannsG 28" Widescreen LCD 1920x1200 ABS M1 
PowerCaseMouse
Seasonic X650 Modular CM690 II Basic Logitech G400s 
  hide details  
Reply
My System
(16 items)
 
  
CPUMotherboardGraphicsRAM
AMD 8350 @4GHz GIGABYTE GA-970A-UD3 AM3+ eVGA 980Ti SC+ w/ACX  8GB G.Skill DDR31600 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 830 256GB WD 640GB Black Samsung F3 1TB ASUS BC-08B1ST BD-R/DVDRW 
CoolingOSMonitorKeyboard
Swiftech H220-X w/Gentle Typhoon's Win7 Home Premium 64-bit HannsG 28" Widescreen LCD 1920x1200 ABS M1 
PowerCaseMouse
Seasonic X650 Modular CM690 II Basic Logitech G400s 
  hide details  
Reply
post #5 of 43
I hate you ESRB!! =D

Now i plan to see people coming to the side i have been on for years : ESRB needs to be shut down!!

Can game manufactures refuse to allow ESRB to rate their games?
Lee XT
(17 items)
 
  
CPUMotherboardGraphicsRAM
AMD FX-6300 Asus M5A97 SAPPHIRE Radeon HD 7850 AMD 4GB DDR3 1333MHZ 
RAMRAMRAMHard Drive
AMD 4GB DDR3 1333MHZ AMD 4GB DDR3 1333MHZ AMD 4GB DDR3 1333MHZ OCZ Vertex 4 256GB 
CoolingOSMonitorKeyboard
Corsair H80 Windows 8.1 Pro MCE Dell P2414H WHXV7  Microsoft Generic 
PowerCaseMouseMouse Pad
Ultra 600W Limited Edition NZXT Black Steel Razer Deathadder Razer Goliath 
Audio
Realtek HD Audio 
  hide details  
Reply
Lee XT
(17 items)
 
  
CPUMotherboardGraphicsRAM
AMD FX-6300 Asus M5A97 SAPPHIRE Radeon HD 7850 AMD 4GB DDR3 1333MHZ 
RAMRAMRAMHard Drive
AMD 4GB DDR3 1333MHZ AMD 4GB DDR3 1333MHZ AMD 4GB DDR3 1333MHZ OCZ Vertex 4 256GB 
CoolingOSMonitorKeyboard
Corsair H80 Windows 8.1 Pro MCE Dell P2414H WHXV7  Microsoft Generic 
PowerCaseMouseMouse Pad
Ultra 600W Limited Edition NZXT Black Steel Razer Deathadder Razer Goliath 
Audio
Realtek HD Audio 
  hide details  
Reply
post #6 of 43
Quote:
Originally Posted by Licht View Post
I hate you ESRB!! =D

Now i plan to see people coming to the side i have been on for years : ESRB needs to be shut down!!

Can game manufactures refuse to allow ESRB to rate their games?
Before you have something like that you'd have to have movie ratings done away with as well. I have no issue with games having ratings, it's when the ESRB and other organizations prevent companies from producing their games as they were intended to be, it's a game, that is all.
My System
(16 items)
 
  
CPUMotherboardGraphicsRAM
AMD 8350 @4GHz GIGABYTE GA-970A-UD3 AM3+ eVGA 980Ti SC+ w/ACX  8GB G.Skill DDR31600 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 830 256GB WD 640GB Black Samsung F3 1TB ASUS BC-08B1ST BD-R/DVDRW 
CoolingOSMonitorKeyboard
Swiftech H220-X w/Gentle Typhoon's Win7 Home Premium 64-bit HannsG 28" Widescreen LCD 1920x1200 ABS M1 
PowerCaseMouse
Seasonic X650 Modular CM690 II Basic Logitech G400s 
  hide details  
Reply
My System
(16 items)
 
  
CPUMotherboardGraphicsRAM
AMD 8350 @4GHz GIGABYTE GA-970A-UD3 AM3+ eVGA 980Ti SC+ w/ACX  8GB G.Skill DDR31600 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 830 256GB WD 640GB Black Samsung F3 1TB ASUS BC-08B1ST BD-R/DVDRW 
CoolingOSMonitorKeyboard
Swiftech H220-X w/Gentle Typhoon's Win7 Home Premium 64-bit HannsG 28" Widescreen LCD 1920x1200 ABS M1 
PowerCaseMouse
Seasonic X650 Modular CM690 II Basic Logitech G400s 
  hide details  
Reply
post #7 of 43
Quote:
Originally Posted by Licht View Post
I hate you ESRB!! =D

Now i plan to see people coming to the side i have been on for years : ESRB needs to be shut down!!

Can game manufactures refuse to allow ESRB to rate their games?
Yes they can. But in return I believe the ESRB can ban them from selling that game, pretty much anywhere in the US, and maybe Canada, they rate games for them as well.
'bout time.
(13 items)
 
  
CPUMotherboardGraphicsRAM
Phenom II X6 Thuban; 2.8 Asus M4A87TD Evo Radeon HD 6850 1GB G.Skill 4GB (2x2) DDR3 1600 
Hard DriveOptical DriveOSMonitor
WD Caviar Black 1TB Lite-On DVD/CD RW Windows 7 Home 64-bit Acer G235HAbd 23'' WideScreen 
KeyboardPowerCaseMouse
Logitec K120 OCZ ModXStream Pro 600W Cooler Master HAF 932 Gigabyte GM-M6800 
Mouse Pad
XTRAC Ripper Black 
  hide details  
Reply
'bout time.
(13 items)
 
  
CPUMotherboardGraphicsRAM
Phenom II X6 Thuban; 2.8 Asus M4A87TD Evo Radeon HD 6850 1GB G.Skill 4GB (2x2) DDR3 1600 
Hard DriveOptical DriveOSMonitor
WD Caviar Black 1TB Lite-On DVD/CD RW Windows 7 Home 64-bit Acer G235HAbd 23'' WideScreen 
KeyboardPowerCaseMouse
Logitec K120 OCZ ModXStream Pro 600W Cooler Master HAF 932 Gigabyte GM-M6800 
Mouse Pad
XTRAC Ripper Black 
  hide details  
Reply
post #8 of 43
Their should be another organization that allows Mature and Adult-Only Trailers to be shown. That is so gay, just because some parents don't want their kids to watch M and AO-Rated Trailers doesn't mean the rest of us have to suffer. Those few kids should have a block on material that is not their age level.

NiNJa
The Monolith: III
(13 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core 2 Quad Q6600 Asus P5K Deluxe/WiFi-AP eVGA e-GeForce 8800GTX 2x1GB of G. Skill DDR2-800 
Hard DriveOptical DriveOSMonitor
300GB / 60GB / 4GB 16x LG DVD Burner Windows: XP ViewSonic 19" VP191b 
KeyboardPowerCaseMouse
Saitek PK-02 SeaSonic M12 SS-700MH Antec P180B Mid-Tower Logitech G5 
Mouse Pad
-- 
  hide details  
Reply
The Monolith: III
(13 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core 2 Quad Q6600 Asus P5K Deluxe/WiFi-AP eVGA e-GeForce 8800GTX 2x1GB of G. Skill DDR2-800 
Hard DriveOptical DriveOSMonitor
300GB / 60GB / 4GB 16x LG DVD Burner Windows: XP ViewSonic 19" VP191b 
KeyboardPowerCaseMouse
Saitek PK-02 SeaSonic M12 SS-700MH Antec P180B Mid-Tower Logitech G5 
Mouse Pad
-- 
  hide details  
Reply
post #9 of 43
Quote:
Originally Posted by Oldboy View Post
http://www.1up.com/do/newsStory?cId=3160544



The thing they are forgetting to realize is the only people going to these game websites for individual games want to see the violence and what they can expect in the actual game....
It's finally happening, game are being censored left and right. NY is supposed to pass a bill next month making selling a m rated game to a minor a FELONY.... it's one thing to sell it to a minor but then compare them to serious law offenders is pathetic since around 60%+ of the people buying the games are parents for underage children so it isn't the retailers who should be punished...

If anyone is interested, i just watched a movie called "This Film is Not Yet Rated" which is about movie censorship and how the mpaa works, it really shows how facist these "regulators" really are...

Also if anyone wants to vent to the actually ESRB organization go here: http://www.esrb.org/about/contact.jsp
thanks for the emailz

i will spam them with my 20 bots that bypass ANY spam filter with individual, ghost mailed antics

and they will become part of me when i bait them into clicking on my D_COM

hahahahahahahahahaha
    
CPUMotherboardGraphicsRAM
E6400 @ 3.6 GHz (450X8) GA P965 S3 7600GT 2GB OCZ Gold @ DDR 2 900 5-5-5-15 
Hard DriveOptical DriveMonitorPower
320GB Maxtor SATA2, 160 for XP, 160 for Slackware DVD+-RW EIDE 21" CRT by Sun Microsystems 680W Echostar 22A on 12V rail 
CaseMouse
Rosewill Black small Mid-T G5 
  hide details  
Reply
    
CPUMotherboardGraphicsRAM
E6400 @ 3.6 GHz (450X8) GA P965 S3 7600GT 2GB OCZ Gold @ DDR 2 900 5-5-5-15 
Hard DriveOptical DriveMonitorPower
320GB Maxtor SATA2, 160 for XP, 160 for Slackware DVD+-RW EIDE 21" CRT by Sun Microsystems 680W Echostar 22A on 12V rail 
CaseMouse
Rosewill Black small Mid-T G5 
  hide details  
Reply
post #10 of 43
Someone needs to get shot...
D-Core
(13 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core 2 Duo E8500 (3.16GHz) Intel 945GCT-M ZOTAC 8800GT AMP! Edition Patriot PC6400 DDR2 (4x2)4GB RAM 
Hard DriveOptical DriveOSMonitor
Seagate 750GB 7200RPM CD-RW/DVD+RW Reader Windows Vista Ultimate x64 20" Widescreeen AOC 1680 x 1050 
KeyboardPowerCaseMouse
Generic European Keyboard Case Stock 380W Rosewill TU-155 Razer Copperhead 
Mouse Pad
  hide details  
Reply
D-Core
(13 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core 2 Duo E8500 (3.16GHz) Intel 945GCT-M ZOTAC 8800GT AMP! Edition Patriot PC6400 DDR2 (4x2)4GB RAM 
Hard DriveOptical DriveOSMonitor
Seagate 750GB 7200RPM CD-RW/DVD+RW Reader Windows Vista Ultimate x64 20" Widescreeen AOC 1680 x 1050 
KeyboardPowerCaseMouse
Generic European Keyboard Case Stock 380W Rosewill TU-155 Razer Copperhead 
Mouse Pad
  hide details  
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Video Game News
Overclock.net › Forums › Industry News › Video Game News › ESRB Banning Game Trailers