|The newly renamed E3 Expo is getting a makeover, in an apparent attempt to refine it's image. Formerly known as the "Electronic Entertainment Expo", it's now going by the title "E3 Media & Business Summit". Gone are the booth babes, gone is the blasting techno music and $8 microwave cheese burgers. The former chaotic atmosphere is being replaced by luxury beach-side hotels, sushi restaurants and private conference rooms. Some have said in past years that the expo had become more of a spectacle of sorts, rather than a conference. This year the expo will be toned down, bereft of scantily clad women and flashy displays.|
Well, they are going to loose a lot of publicity now.