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Brits love a brand

post #1 of 48
Thread Starter 
Source:
http://news.zdnet.co.uk/itmanagement...9261435,00.htm

Quote:
Microsoft has been named the most powerful global brand, beating out big names such as Coca-Cola, GE and Marlboro.

The software company tops a list of the top 100 most powerful brands carried out by brand consultancy Millward Brown Optimor.

The goal of the study was to calculate the value a brand is expected to generate for its owner in the future. The top brands were shown to contribute tens of billions to future earnings.

Though anti-Microsoft sentiment often runs high, the Millward Brown study showed most consumers hold positive feelings about the brand.

Andy Farr, executive director at Millward Brown Optimor and lead researcher on the study, said: "When you look at what customers and consumers say to us, they do hold Microsoft in high regard."

He added: "They don't love [Microsoft] like they love Google but they respect it."

Google came in seventh overall for global brands and second for the tech sector. It was also the leader for brand momentum — a measure of a brand's earning power going forward — one of three criteria the researchers used to rank brands.

The other two were 'intangible earnings', which was based on financial data for a brand owner's business, such profits and operating costs; and 'brand contribution', which used survey data from 650,000 consumers on how brand affects their purchasing decisions.
post #2 of 48
AHA! i love microsoft actually.
    
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post #3 of 48
Microsoft owns!
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post #4 of 48
Quote:
Originally Posted by phantomgrave View Post
Microsoft owns!
omg <3 ._.
    
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post #5 of 48
HEATHENS!

*scurrys away*
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post #6 of 48
I dont see how any one can hate M$ they are a good and loyal compay,there OS and word soft ware are number one in the world and there game console owns,they are a pritey good company and i can see why the got to number one.Good job M$.
    
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post #7 of 48
Quote:
Originally Posted by jonny1989 View Post
I dont see how any one can hate M$ they are a good and loyal compay,there OS and word soft ware are number one in the world and there game console owns,they are a pritey good company and i can see why the got to number one.Good job M$.
You're new to this, aren't you?

They screw up all the time, but they are a good company.
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post #8 of 48
Quote:
Originally Posted by jonny1989 View Post
I dont see how any one can hate M$ they are a good and loyal compay,there OS and word soft ware are number one in the world and there game console owns,they are a pritey good company and i can see why the got to number one.Good job M$.
Lol "pritey"

Nice random title cog... lol

Go microsoft Might as well support the only thing we got right? It's not a real OS if u can't game on it!
post #9 of 48
Microsoft FTW
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post #10 of 48
Quote:
Originally Posted by The_Jester View Post
HEATHENS!

*scurrys away*
You must feel pretty ill considering your a Linux fan.
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