Microsoft has filed another patent, this one for an "advertising framework" that uses "context data" from your hard drive to show you advertisements and "apportion and credit advertising revenue" to ad suppliers in real time. Yes, Redmond wants to own the patent on the mother of all adware.
"Applications, tools, or utilities may use an application program interface to report context data tags such as key words or other information that may be used to target advertisements," says the filing.
The software would also free advertising from its traditional browser yoke. "A word processor may display a banner ad along the top of a window, similar to a toolbar, while a graphical ad may be displayed in a frame associated with the application. A digital editor for photos or movies may support video-based advertisements," the patent application says.