It's not ONLY for the step up program. They do have a lifetime warranty as well. In addition, why wouldn't I be able to step up to a factory overclocked card? I pay the difference, so it shouldn't make a difference to them one way or another. The EVGA is not more expensive than other competitors, so if you have a reason why I should NOT be getting an EVGA, that's the information that would actually be useful.
So that information WAS useful...sheesh.