Sales of PlayStation 3 jump-started 135 percent since price cut
In response to the latest console hardware sales numbers reported by NPD Group, Sony contacted DailyTech and other media with its own internal data on PlayStation 3 sales.
According to Sonyâ€™s data, PS3 sales have increased by more than 135 percent at the company's top five retailers since the new $499 price was announced two weeks ago on July 9.
The surge in PS3 sales helped to send total PlayStation hardware up 161 percent, software up 15 percent and peripherals by 60 percent.
"The new price on the 60 GB PS3, coupled with our very strong software showing from E3, is certainly paying dividends in terms of impressive sales across the board at retail," said Jack Tretton, president and CEO, SCEA.
Tretton continued by outlining the upcoming lineup of promising PS3 software: "This jump in sales bodes very well for us heading into the fall as we launch an impressive arsenal of hardware and software, leading off with the new 80 GB PS3 in August along with the unveiling of highly anticipated games such as Lair and Warhawk. That will be followed by Heavenly Sword in September and six more exclusive first-party PS3 games in October, including Ratchet & Clank Future: Tools of Destruction."