You would think the EU would get along great with Intel and Google, after all they share some common traits... anticompetitive and rapacious.
In all seriousness though AMDs claims seem paradoxical, on the one hand the rebates INTEL offered OEMs like HP and DELL could have hurt AMD yet during the time period in question AMD saw one of its largest upswings in market share and profitability.
In Intel's case, Brussels claims to be acting for consumers. "The rebates offered by Intel were of such a quantity, of such an amount, that an efficient competitor would be forced to price below cost and we think that would be very bad for competition and bad for consumers who would be buying computers," says a Commission spokesman.
That statement is quite the oxymoron, AMD during the time in question charged a premium on all its CPUs quite the opposite of being forced to sell at below cost.
The fact remains that Intel's rebates were underhanded, if they wished to compete they should have offered price cuts across the board(much like AMD is now forced too). The other thing that really bothers me is the fact that this rebate seemed completely baseless. After all if AMD lacked the manufacturing capacity to provide a steady supply for the large OEMs what did intel have to fear? Maybe there is more to the rebates than meets the eye?