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Futuremark tries to trademark " Pwnage "

post #1 of 10
Thread Starter 
Quote:
You know something has stopped being cool when the big corporations takeover, and it looks as though l33t speak is about to join words such as ‘groovy’ and ‘dishy’ in the vocabulary of big companies trying to get down with the kids. Shortly after announcing its own games studio, 3DMark creator Futuremark has now attempted to trademark the word ‘pwnage.’

You can see the full application here, and it’s clear that Futuremark means business with the trademark, wanting it to cover everything from computer games to ‘motion picture films on fictional characters.’ The latter could be a problem for the guys at Pure Pwnage, who make their own comedy videos about life as gamers.

Among the other possible uses listed are ‘cases for mobile phones’ and ‘downloadable ring tones,’ which suggests that Futuremark either has big plans for ‘Pwnage’ as a brand, or it hasn’t decided quite what it’s going to do with the trademark yet.

Futuremark has so far declined to comment on the trademark application, and it has yet to be examined by an attorney. Is it a bit rich of Futuremark to try to trademark a term that’s been used by gamers for years, and how could Futuremark attempt to crack down on its use?
Source : http://www.custompc.co.uk/news/60216...rk-pwnage.html
post #2 of 10
doesnt Pure Pwnage have a claim on this? lol
PURE ACTION!
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post #3 of 10
thats so stupid.
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post #4 of 10
Not amusing..
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post #5 of 10
*facepalm*
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post #6 of 10
That's so lame... If anyone should have a trademark on it, it should be PurePwnage. Also: Your title is spelled wrong... Trademark has a "D" in it.
    
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post #7 of 10
74|_|3 13375|*3|< /\\/3\\/3|2 |)135....sorry just commenting on how real leet speak will never be patented cause 9 out of 10 people don't care enough to figure it out
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post #8 of 10
Quote:
Originally Posted by cleverchris View Post
74|_|3 13375|*3|< //3/3|2 |)135....sorry just commenting on how real leet speak will never be patented cause 9 out of 10 people don't care enough to figure it out
taue? leetspeak never dies...
    
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post #9 of 10
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post #10 of 10
Quote:
Originally Posted by Licht View Post
Yup
Quote:
Originally Posted by Jukka Mäkinen
Fellow gamers,

Our purpose in filing for trademark on the name "Pwnage" is not to charge money or stop people from using the expression. That's not what a trademark is for. Instead, we want to protect ourselves from squatters (or what I call campers) - people looking to trademark the name on false pretenses, just to make a claim against Futuremark Games Studio for its use.

Jukka Mäkinen, Executive Producer, Futuremark Games Studio
Basically they are camping it so its free for everyone(most importantly themselves ). Take this as good news, if Futuremark gets this, and they keep their word, then we won't ever have to worry about getting sued for using the word Pwnage, which is pretty pwnage itself
    
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