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MINNEAPOLIS, Minnesota (AP) -- Electronics retailer Best Buy Co. said Wednesday it will give gift cards to customers that bought HD-DVD players or HD-DVD attachments from its U.S. stores as the format goes away in favor of the Blu-ray standard.

Toshiba conceded the market to Blu-Ray and announced they were stopping production on HD-DVD players.

The products had to be purchased at one of the company's stores prior to Feb. 23.

Best Buy said it will give a $50 gift card for each item, which will likely lead to the distribution of more than $10 million in U.S. gift cards.

The retailer said it will identify customers through its Reward Zone program, performance service plans and through online purchases and will mail out the gift cards to those individuals by May 1.

Customers that feel they won't be identified through these measures can call the company and provide a Best Buy receipt or credit card information for proof of purchase.

Best Buy also said customers that want to get rid of their HD-DVD players can do so by visiting their online trade-in center starting March 21.

Earlier this month rival Circuit City Stores Inc. instructed its stores to "take care of our customers" and accept returns of HD DVD players within 90 days of purchase.
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The HD DVD players can be returned for store credit. The policy doesn't apply to HD DVD movie discs.

The biggest battle between two video formats since Betamax lost out to VHS in the 1980s was resolved after multiple movie studios, including Sony Pictures, Walt Disney Co. Warner Bros. Entertainment and News Corp.'s Twentieth Century Fox, pledged to support the Blu-ray format.
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My source of the source (post #10)

A $50 gift card is better than nothing I guess. This is good news for people who bought players from Best Buy. More info on qualifying models:

Quote:
QUALIFYING MODELS

Best Buy's offer of a complimentary $50 gift card for each HD DVD player purchased is extended to customers who bought any of the following HD DVD products in Best Buy retail stores or online at BestBuy.com by 11:59 p.m. CST on February 22, 2008:

* Toshiba HD DVD player models:
HD-A1, HD-A2, HD-A20, HD-XA2, HD-A3, HD-A30, HD-A35
* Microsoft Xbox 360 HD DVD player accessory model 9Z5-00013

Offer excludes HD DVD-equipped computers and laptops, and so-called "dual-format" or "universal" high-definition disc player models designed to play both Blu-ray Disc and HD DVD media.
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CPUMotherboardGraphicsRAM
Celeron G540 2.5GHz Intel DZ68AF Micro ATX Asus HD7750 G.SKILL Eco 4GB DDR3-1600 Kit 
Hard DriveHard DriveOptical DriveCooling
OCZ Agility 3 120GB WD Green 2.5TB Samsung Blu-Ray Drive Intel Stock Cooler 
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Contains Awesome
(14 items)
 
DVR HTPC
(16 items)
 
 
CPUMotherboardGraphicsRAM
Celeron G540 2.5GHz Intel DZ68AF Micro ATX Asus HD7750 G.SKILL Eco 4GB DDR3-1600 Kit 
Hard DriveHard DriveOptical DriveCooling
OCZ Agility 3 120GB WD Green 2.5TB Samsung Blu-Ray Drive Intel Stock Cooler 
OSMonitorKeyboardPower
Windows 7 Home Premium 64-bit Viewsonic 27" 720P TV Lenovo Multimedia Remote with Keyboard (N5902) Corsair CX430M 
CaseMouseAudioOther
Silverstone GD05B-USB3.0 Micro ATX Logitech Harmony 300i + HP 5070-2584 IR Receiver Klipsch ProMedia 2.1 THX Speaker System Hauppauge 1229 WinTV-HVR-2250 TV Tuner 
  hide details  
Reply