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[Eng] T-Mobile Demands Engadget Discontinue Use of Magenta

post #1 of 15
Thread Starter 
Quote:
So last week Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Yep, seriously.

Granted, we get nastygrams from angry tech companies practically every day, but rarely regarding anything that's not some piece of news we published that they're livid about having out in the open. And irony of ironies, this whole use-of-magenta thing is precisely the topic we took up last year on behalf of DT.

We spoke with David Beigie, vice president of corporate communications for T-Mobile US, who offered: "As a trademark owner, from time to time Deutsche Telekom looks at usage that could lead to confusion in the marketplace. The letter sent by DT merely outlines these perspectives and is meant to simply open a dialogue. Engadget continues to pioneer forums for discussion of wireless industry developments and innovation. T-Mobile respects the role Engadget and its readers play in advancing dialog on these important topics."

So in the interest of that open dialog we've posted Deutsche Telekom's letter below (typo in the first word of the first sentence and all), as well as a handy guide to allay any confusion should you suddenly find yourself disoriented and trying to buy your next SideKick or MDA from Engadget Mobile.

P.S. -Not an early April Fool's joke.
Via Engadget
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post #2 of 15
Wow, what a bunch of jerks.

But if this is the start of a trend, then dibs on black!
    
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post #3 of 15
So this isn't an April Fool's joke? lol
    
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post #4 of 15
Thread Starter 
No - it was posted yesterday and T-Mobile has done this before, just not in the US
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post #5 of 15
Completely ridiculous....
post #6 of 15
Wow, you can't seriously sue someone for using a damn color.

I have been using the color/shade black to type for years now. Anybody who reads my writings will recognize them from the color i have clearly used and advertised over the years.

As you can see this may cause confusion and affect my online reputation if any of you also use the color black.

T Mobile can go to hell, never going with their service again. This is the type of thing we need to wipe out in the world.
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post #7 of 15
They should have printed the entire article in magenta. It would make more sense for Apple to sue all those smaller companies using the whole "i" prefix to things.
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post #8 of 15
Somebody has been taking lessons from TPB. Posting legal documents online... Classy...
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post #9 of 15
Quote:
Originally Posted by Chipp View Post
Somebody has been taking lessons from TPB. Posting legal documents online... Classy...
What is wrong with that? We aren't talking about a murder case here, we are talking about a frivelous lawsuit (or the potential for one).
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post #10 of 15
Quote:
Originally Posted by Chipp View Post
Somebody has been taking lessons from TPB. Posting legal documents online... Classy...
In the internet age the easiest way to ruin someone's ability to do anything is to make them the laughing stock of their client base. Take, for example, Creative.
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