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[TGD] Blu-ray reaches 60% awareness in two years

post #1 of 6
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Santa Monica (CA) - More than 10 million households in the US now have a high-def disc player and more than half of the country is aware of the Blu-ray Disc format, according to a new study from Interpret.

Interpret, which studies media trends, surveyed consumers aged 18 - 54 and found that 60% knew what Blu-ray is. The survey was actually conducted in January, before Blu-ray became the declared winner of the HD format war.

Among the lower half of that demographic, the so-called "early adopter" group of 18- to 34-year-olds, 76% were aware of the Sony-fronted high-def disc medium.

The research firm's chief strategy officer Jason Kramer noted that awareness was only the beginning, though. "The format war is over, and they've taken Blu-ray from zero to majority awareness, but it doesn't get easier from here, unfortunately," he said.

Unlike the transition from VHS to DVD, going from DVD to Blu-ray effectively requires to consumer to also upgrade their TV set from standard definition to HD. "It's an intermediate step DVD didn't have ... but we've got the digital switchover taking place, which is a good thing, because the fact that you are replacing your TV means people will be thinking they might as well get an HDTV," said Kramer in a Reuters story.

Currently, high-def disc players have reached less than 10% of all American households. DVD players, meanwhile, are present in over 90% of the country's homes.
TG Daily
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post #2 of 6
I'm surprised more don't know of Blu-Ray. I'm not surprised it's in only 10% of the homes, though.

I'm not going to touch the other BS already started.
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post #3 of 6
Wasn't toshiba a major player in DVD's team? You'd think they would be totally down to have people buying more HDTV's to make blu-ray work. Or whatever.
    
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post #4 of 6
Keep in mind that almost 30% of the U.S. is comprised of old folks (over 55)... most old folks don't keep up

A better analysis would be that ~ 90% of those that count are aware of the format, and the rest are bums or live under a rock somewhere on a farm in the middle of nowhere....
post #5 of 6
Well.. we know what Blu Ray is... yet at this point, we really don't care.

Seriously, outside of the interest of the storage capacity of the format (as in data storage), I really don't care about it. I'm still not gonna replace all of my DVD movies with Blu Ray versions.... I've done that once and not gonna waste that money again (watching the collection, collect dust just sitting there...)

Direct HD Content from "On Demand" sources FTW!
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post #6 of 6
We have nothing to fear from Skynet, Blu-ray is already 60% aware in 2008!!!!
    
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