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[ars] Yahoo, Google ink ad-test deal; Microsoft is not amused

post #1 of 15
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Quote:
Under this agreement, up to 3 percent of Yahoo's search volume will get Google ads slapped onto their results for a period of up to two weeks. It doesn't sound like much, but industry analysts have speculated that outsourcing the entire Yahoo search advertising function to Google might increase the company's cash flow by 25 percent in the first year. Google's monetization power is simply that much stronger. Let's hope for a detailed update on the outcome of this proof-of-concept when it's over.

That test comes only two days after Chief Yahoo Jerry Yang told Redmond counterpart Steve Ballmer in no uncertain terms that the offer currently on the table still isn't good enough. Microsoft has already issued a response to today's news, noting that a Google-Yahoo partnership could create a near-monopoly with over 90 percent of the search advertising market under their control. "Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers," says Microsoft general counsel Brad Smith.
Source

Yahoo Announcement

Microsoft Response
post #2 of 15
Looks like someone got their feelings hurt.
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post #3 of 15
Go Yahoo! Looks like their not going to give up without a fight, I hope M$ doesn't bully their way into Yahoo...
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post #4 of 15
Google vs M$ is going to be the fight of the century.
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post #5 of 15
Guys, don't call me a noob for saying so but MSN search works great. I don't use it since I hate MSFT, but msnsearch is a fine search engine.

What are they buying yahoo for? a name?
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post #6 of 15
Quote:
Originally Posted by dankoni View Post
Google vs M$ is going to be the fight of the century.
Agreed.

WhiteCrane:
Quote:
Software maker Microsoft asked search engine operator Yahoo to re-enter formal negotiations for an acquisition that could be worth USD 50 billion, the New York Post reported on Friday. Microsoft is feeling increasing pressure to compete with Google, which plans to beef up its portfolio with a USD 3.1 billion buy of online advertising company DoubleClick. Earlier this week, Yahoo said it would buy 80 percent of advertising exchange Right Media for USD 680 million, increasing its stake in that company to full control. Microsoft currently trails both Yahoo and Google in the lucrative and growing business of Web search.
Link
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post #7 of 15
lol, M$ afraid of a monopoly.....slightly ironic.
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post #8 of 15
lol m$ complaining about a "near monopoly"
post #9 of 15
Please... like they really need the extra money from a search engine. They have become rich enough too rich on what they already have.
post #10 of 15
Quote:
Originally Posted by noldevin View Post
Please... like they really need the extra money from a search engine. They have become rich enough too rich on what they already have.
"Too rich" is not a concept corporations can comprehend.
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