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[Game Informer]GTA Breaks $500 Million In First Week

post #1 of 25
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According to publisher Take-Two Interactive, Grand Theft Auto IV sales broke expectations, hitting the $500 million mark in the first week since its release. That breaks down to 6 million units sold, with 3.6 million of those sales made on the release date. In case you’re wondering, that obliterates Halo 3’s previous record of earning about $300 million in its first week.

"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level," said Strauss Zelnick, Chairman of Take-Two.


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post #2 of 25
cool
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post #3 of 25
There goes 100 milions it took them to make it.
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post #4 of 25
still, 100million was worth the investment IF they keep selling at this rate.
post #5 of 25
Quote:
Originally Posted by darksideleader View Post
still, 100million was worth the investment IF they keep selling at this rate.
Even if they made no more money, it would still be worth it duh!
It was worth it as soon as they hit the 100mil mark.
Everything after that is paydirt.
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post #6 of 25
Quote:
Originally Posted by Sazar View Post
Even if they made no more money, it would still be worth it duh!
It was worth it as soon as they hit the 100mil mark.
Everything after that is paydirt.
exactly...i guess some people don't get the idea of "profit"...of course it was worth it, it made a profit of 400 mill in its first week...that's a profit most game makers would DIE for, even if it got that much business over a couple of years.
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post #7 of 25
So they got 83 dollars from each copy?
500 / 6, do the math.

Also it's not fully free to manufacture and spread these products.
post #8 of 25
Quote:
Originally Posted by Ikon View Post
So they got 83 dollars from each copy?
500 / 6, do the math.

Also it's not fully free to manufacture and spread these products.
Its not exactly 6 million, plus they had the "Special Edition" that sold for $90. Can't generalize THAT much.
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post #9 of 25
They are definately making profit out of this, im sure it doesnt cost $500 million to make a game.

It wojnt carry on at this rate, itll calm down over the next few weeks.

Its great that they've taken $500 million from us for a game that busts your console

Saying this it works fine on the 360 for us.
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post #10 of 25
I bought the special collectors edition for $120.

Game still needs AA and unfuzzing.
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