According to publisher Take-Two Interactive, Grand Theft Auto IV sales broke expectations, hitting the $500 million mark in the first week since its release. That breaks down to 6 million units sold, with 3.6 million of those sales made on the release date. In case youâ€™re wondering, that obliterates Halo 3â€™s previous record of earning about $300 million in its first week.
"We knew Grand Theft Auto IV would break new ground in terms of the player's experience, with its compelling story line, extraordinary gameplay and action that ranges over a broad urban canvas. Now, it has broken sales and rating records as well. Grand Theft Auto IV's first week performance represents the largest launch in the history of interactive entertainment, and we believe these retail sales levels surpass any movie or music launch to date. We congratulate the entire Rockstar team on creating a must-have experience that takes the legendary Grand Theft Auto franchise to a new level," said Strauss Zelnick, Chairman of Take-Two.