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[gamesindustry] NVIDIA to "simplify" product range

post #1 of 24
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Quote:
NVIDIA has revealed plans to simplify its gaming product range in order to appeal to a wider audience.

Speaking to GamesIndustry.biz, Roy Taylor, VP of Content Business Development, admitted that NVIDIA's current range of products is over complicated and too confusing for many customers. Taylor went on to say the company faced a "challenge" but needed to make its products more consumer friendly.

"It is a challenge that we're looking at right now. There is a need to simplify it for consumers, there's no question," Taylor explained.

"We think that the people who understand and know GeForce today, they're okay with it - they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem," he added.
http://www.gamesindustry.biz/article...-product-range

Yes, please. Maybe you can start by not simply renaming an old product line when you feel the name is getting too old to compete with ATI..
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post #2 of 24
About damn time, their actions forced the gx2 and 9800 gtx into what, a lifespan of a couple of months?!?!?!!
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post #3 of 24
Dang, i was just getting used to have 50 differnt geforces to choose from -_-"
    
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post #4 of 24
Seems that nVidia is still having difficulty with the idea that a new name and minor upgrades over previous hardware does not deem a product worthy of a $300+ pricetag. *cough9800cough*
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post #5 of 24
nVidia is just copying AMD's naming scheme. That was the first thing AMD did with ATi when they first aquired them, change the naming structure. Instead of using letters they used numbers. Bigger the number the more powerful the chip, simple as that.
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post #6 of 24
THey're doing this because they dont wanna go over 10000 in the names because it would be hard to say.

"ninty-eight hundred" GTX eaiser to say than "Ten thousand eight hundred"
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post #7 of 24
Quote:
Originally Posted by dieanotherday View Post
THey're doing this because they dont wanna go over 10000 in the names because it would be hard to say.

"ninty-eight hundred" GTX eaiser to say than "Ten thousand eight hundred"
Exactly what I was thinking.
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post #8 of 24
Quote:
Originally Posted by dieanotherday View Post
THey're doing this because they dont wanna go over 10000 in the names because it would be hard to say.

"ninty-eight hundred" GTX eaiser to say than "Ten thousand eight hundred"
That is more than likely the reason.
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post #9 of 24
They should reconsider the validity of the idea of putting excess zeros behind everything.
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post #10 of 24
Quote:
Originally Posted by bowman View Post
http://www.gamesindustry.biz/article...-product-range

Yes, please. Maybe you can start by not simply renaming an old product line when you feel the name is getting too old to compete with ATI..
The G92 competed very well. Some minor enhancements/improvements were made to form the 9800GTX and the GX2, but they still performed well.
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