Adding insult to injury, not only are the sales figures for Blu-ray players extremely low it seems that consumers arenâ€™t too excited about Blu-ray either. Thanks to rgratto2 for the link.
Based on an online poll of more than 2,500 U.S. adults, Harris found that nearly nine in 10 people own a standard DVD player, but fewer than one in 10 reported owning devices available today for playing HD content, namely, HD DVD or Blu-ray disc players, Sony PlayStation 3, and the external HD DVD player for Microsoft's Xbox 360. These numbers are surprising, given that more than a third of consumers overall report owning an HDTV.
I can remember saying all along that even if one format killed the other, the winner wasnâ€™t guaranteed success. The big battle is winning over the general public. If you ask us, high prices for players and movies are what hold Blu-ray back.