Advanced Micro Devices will try to make buying a game PC more like selecting a game console.
"AMD Game" will put badging on game PCs and set minimum standards for PCs that carry these badges. The idea is to allow gamers to select a PC like they would an Xbox 360 game console model and to drive home the point that an integrated graphics chip (from Intel, for example) is not good enough for a decent gaming experience.
AMD's specifications will target mainstream PC gamers, not high-end enthusiasts necessarily. Initially, the specifications will cover only desktops, with notebook standards coming later.