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[vr-zone] HD 4850/4870 are not high-end-chips

post #1 of 86
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Quote:
It is now official that AMD RV770 is not a high-end-chip. So he does not fight against GT200. His rival is the G92, later probably the G92b.



http://www.hardware-infos.com/news.php?news=2099
http://www.tomshardware.com/cn/382,news-382.html
Source
post #2 of 86
wow, that kinda isn't cool. Generation behind Nvidia much?
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post #3 of 86
This could either be AMD doing preemptive damage control, since they are really afraid that nvidia's parts will decimate their chips, or just more of the same thing they have been doing (slap to GPUs and you have a flagship). Either way, it matters little. If they can price their chips aggresively enough they will keep winning over lots of fans (unless you like spending $500+ on new cards).
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post #4 of 86
Quote:
Originally Posted by Kamakazi View Post
wow, that kinda isn't cool. Generation behind Nvidia much?
The percentage of people buying graphics cards that will pay $600+ to get the top of the line video card is very low. If you're a company struggling to become profitable again, you aren't going to throw R&D money away to make a product that very few of your customers will buy. I think they know what they're doing by targeting the mid-high-endish market where they can sell more cards. Going for price and efficiency is exactly what they need to be doing right now to ease their financial troubles.

There's also the very real possibility that this is pre-emptive damage control in response to all the hype Nvidia is generating around the GT200 be it real or fabricated.
post #5 of 86
Surprise, surprise, ATI is not going to be sellling a GPU for $300 that defeats the best >$500 offering by their competitors. I, for one, am truly shocked.
    
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post #6 of 86
Quote:
Originally Posted by RonindeBeatrice View Post
Surprise, surprise, ATI is not going to be sellling a GPU for $300 that defeats the best >$500 offering by their competitors. I, for one, am truly shocked.
My sarcas-o-meter. She is broken.
    
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post #7 of 86
Quote:
Originally Posted by darkcloud89 View Post
The percentage of people buying graphics cards that will pay $600+ to get the top of the line video card is very low. If you're a company struggling to become profitable again, you aren't going to throw R&D money away to make a product that very few of your customers will buy. I think they know what they're doing by targeting the mid-high-endish market where they can sell more cards. Going for price and efficiency is exactly what they need to be doing right now to ease their financial troubles.

There's also the very real possibility that this is pre-emptive damage control in response to all the hype Nvidia is generating around the GT200 be it real or fabricated.
True, but I don't know if it is neccessarily helping them much in the consumer market for a few reasons:

1. Trickle down effect, someone thinking "Hey, Nvidia has the best GPU, so I bet their other ones are dang good"
2. The amount of money that can be made at the top end which is alot harder to do if you are playing the price/performance game, just ask the AMD CPU division.
3. In the long run, if you don't spend the money now you might fall farther behind in the next generation, and the next one, and so on.

But saving money on R&D now would help in the short term.

I don't care too much though, gonna go for a GTX 260 pretty much no matter what.
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post #8 of 86
From that chart, it is indicated that there will be a new chip after the RV770, the R700, that will be even more powerful. Is this something different from the 4870(X2)?
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post #9 of 86
Quote:
Originally Posted by 003 View Post
From that chart, it is indicated that there will be a new chip after the RV770, the R700, that will be even more powerful. Is this something different from the 4870(X2)?
It's the codename for the 4870X2.

Quote:
Originally Posted by Kamakazi
True, but I don't know if it is neccessarily helping them much in the consumer market for a few reasons:

1. Trickle down effect, someone thinking "Hey, Nvidia has the best GPU, so I bet their other ones are dang good"
2. The amount of money that can be made at the top end which is alot harder to do if you are playing the price/performance game, just ask the AMD CPU division.
3. In the long run, if you don't spend the money now you might fall farther behind in the next generation, and the next one, and so on.
I agree with all 3. The lack of R&D money now could possibly hurt them in the long run. But then again, if they manage to become profitable as a company again (regardless of whether or not their winning performance-wise), they could be in a position to afford more R&D spending. I'm not going to pretend I know what will actually happen. Profitability seems to be their main goal at the moment, and hopefully the comapny can start to pick up some ground when that happens.
post #10 of 86
I for one have never owned an ATI product... so I can not speak from direct experience.

With that said, from everything I have read both in performance reviews and user commentary... for the last several years ATI/AMD have offered exceptional value in the price/performance ratio. I personally believe they are gaining momentum and market share in the sector that it is most profitable for them to compete... which is mid-level discrete graphics solutions. I admire that they are not getting invplved in an R&D battle that they dont have the funds to compete in... and are maintaining focus of product sustainability.

Until I here of a recent ATI/AMD card completely tanking... I have to believe they are doing exactly what is necessary for their long-term success.

Hats-off...

who knows... maybe my first ATI purchase is right around the corner
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