Originally Posted by darkcloud89
The percentage of people buying graphics cards that will pay $600+ to get the top of the line video card is very low. If you're a company struggling to become profitable again, you aren't going to throw R&D money away to make a product that very few of your customers will buy. I think they know what they're doing by targeting the mid-high-endish market where they can sell more cards. Going for price and efficiency is exactly what they need to be doing right now to ease their financial troubles.
There's also the very real possibility that this is pre-emptive damage control in response to all the hype Nvidia is generating around the GT200 be it real or fabricated.
True, but I don't know if it is neccessarily helping them much in the consumer market for a few reasons:
1. Trickle down effect, someone thinking "Hey, Nvidia has the best GPU, so I bet their other ones are dang good"
2. The amount of money that can be made at the top end which is alot harder to do if you are playing the price/performance game, just ask the AMD CPU division.
3. In the long run, if you don't spend the money now you might fall farther behind in the next generation, and the next one, and so on.
But saving money on R&D now would help in the short term.
I don't care too much though, gonna go for a GTX 260 pretty much no matter what.