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[DT] MSI said to be considering sale of OEM motherboard business

post #1 of 2
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Micro-Star International (MSI) is reportedly considers selling its motherboard manufacturing business to Singapore-based EMS Flextronics International, while keeping its brand motherboard business, according to sources in the manufacturing industry.

MSI has recently hired a consultation firm to evaluate its operation efficiency and expects to reorganize the company structure to fully focus on its branded business. The company will initially adjust its motherboard production line's overlapping personnel and resources.

MSI's current motherboard shipment proportions between system vendors (OEM) and channel (brand) are split around 50:50. However, its OEM business returns low profits and its overlapping OEM and brand businesses, including related resources and personnel, are currenly in conflict, creating a business environment that neither benefits its cost saving or brand operation strategies. So the company has decided to focus on its brand business and sell off its OEM business to Flextronics, the sources stated.

If the company pursues such a course, it will initially outsource motherboard orders to Flextronics and then evaluate its options for outsourcing orders to other OEMs in order to save costs.

The two companies are curently negotiating a sales price and the sources expect that any announcement about purchase or cooperation would be made in the third quarter.

However, MSI chairman, Joseph Hsu has denied the speculation that the company is selling is motherboard manufacturing business.
Rig
(15 items)
 
   
CPUMotherboardGraphicsRAM
i7 5820K MSI X99A SLI PLUS EVGA GTX 1070 FTW 4x8GB G.Skill Ripjaws  
Hard DriveHard DriveCoolingOS
Samsung 850 Pro Samsung 850 Evo Noctua NH-D15 Windows 10 
MonitorKeyboardPowerCase
Dell U2515H Happy Hacking Keyboard 2  EVGA Supernova 750 G2 Corsair 600Q 
MouseMouse PadAudio
Logitech G403 Steelseries QcK Mass M-Audio AV40 
CPUMotherboardGraphicsRAM
i7 930 @ 3.7 HT Gigabyte X58A-UD3R VisionTek 4870x2 3x4GB's G.Skill Ripjaws 1600 
Hard DriveOptical DriveOSMonitor
500GB AAKS, 2x 640GB AAKS, 2x 1TB Samsung SH-S203B Windows 7 Ultimate 64-bit Samsung 245BW 
KeyboardPowerCaseMouse
Happy Hacking Keyboard 2 Silverstone OP850 Antec 1200 [Three Nanoxia FX12] [Two San Ace 1011] Logitech G500 
Mouse Pad
Razer eXactMat 
CPUGraphicsRAMHard Drive
i7 3615QM GT 650M 16GB DDR3 256GB SSD 
OS
OS X Mountain Lion 
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Rig
(15 items)
 
   
CPUMotherboardGraphicsRAM
i7 5820K MSI X99A SLI PLUS EVGA GTX 1070 FTW 4x8GB G.Skill Ripjaws  
Hard DriveHard DriveCoolingOS
Samsung 850 Pro Samsung 850 Evo Noctua NH-D15 Windows 10 
MonitorKeyboardPowerCase
Dell U2515H Happy Hacking Keyboard 2  EVGA Supernova 750 G2 Corsair 600Q 
MouseMouse PadAudio
Logitech G403 Steelseries QcK Mass M-Audio AV40 
CPUMotherboardGraphicsRAM
i7 930 @ 3.7 HT Gigabyte X58A-UD3R VisionTek 4870x2 3x4GB's G.Skill Ripjaws 1600 
Hard DriveOptical DriveOSMonitor
500GB AAKS, 2x 640GB AAKS, 2x 1TB Samsung SH-S203B Windows 7 Ultimate 64-bit Samsung 245BW 
KeyboardPowerCaseMouse
Happy Hacking Keyboard 2 Silverstone OP850 Antec 1200 [Three Nanoxia FX12] [Two San Ace 1011] Logitech G500 
Mouse Pad
Razer eXactMat 
CPUGraphicsRAMHard Drive
i7 3615QM GT 650M 16GB DDR3 256GB SSD 
OS
OS X Mountain Lion 
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Reply
post #2 of 2
MSI makes nice boards!
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Western Digital 320 GB Samsung DVD/RW Windows 10 Acer 19" WS 1440x900 
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Athlon II X4 630 3.5ghz Gigabyte GA-880GM-UD2H nVidia 9600GT 512mb 4GB Patriot DDR3 1333MHZ 
Hard DriveOptical DriveOSMonitor
Western Digital 320 GB Samsung DVD/RW Windows 10 Acer 19" WS 1440x900 
KeyboardPowerCaseMouse
USB Keyboard Antec Earthwatts 500 Watts Antec Sonata Logitech usb 
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None 
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Overclock.net › Forums › Industry News › Hardware News › [DT] MSI said to be considering sale of OEM motherboard business