Overclock.net › Forums › Industry News › Video Game News › [Megagames] Game Reviewer Simon Parkin: GTA IV PR Tricked Us
New Posts  All Forums:Forum Nav:

[Megagames] Game Reviewer Simon Parkin: GTA IV PR Tricked Us

post #1 of 7
Thread Starter 
Quote:
"Judgments cast before they'd been adequately weighed; words sold before they'd been properly valued", British games journalist and producer Simon Parkin wrote as he described how Rockstar's PR tricks affected his review of GTA IV.

Parkin then went on to narrate how Rockstar ended up withholding review copies of GTA IV until just one day prior to the game's release and how that affected his and the other reviewers' opinions. "Time Magazine dubbed their piece Grand Theft Auto IV: The 6.24% Review while the Associated Press reviewer, Lou Kesten, admitted to having spent only spent eight hours with the game. Slate Magazine's excellent Chris Baker admitted he only had chance to 'scratch the surface of the game'".

Some reviewers didn't even get the review copy delivered to them; instead they had to play it at Rockstar's headquarters or in a booked hotel room under the company's supervision.

According to Simon Parkin, "By withholding code until a late stage then (be it through design or ineptitude), a PR can force a journalist to rely on marketing hype and information to fill the gaps in their knowledge of the game when writing copy. In this way, control of the critical reaction is shifted back to the PR in a subtle and (arguably) legitimate way."

"Add into this the journalist's natural inclination to want to say something, anything, that will distinguish his/ her copy and opinion from everybody else and you start to get bold proclamations being made and unlikely comparisons being drawn. The pressure to say something, anything serious and unique to distinguish your piece from ten thousand others that litter the Internet is heavy. There are too many games journalists tussling over too few opinions with too little time to make them and the PRs have learnt to turn that to their advantage"
Source
Optimus Prime
(16 items)
 
Server
(12 items)
 
 
CPUMotherboardGraphicsRAM
Intel E8200 ASUS 650i EVGA 8800 GTS 512MB 8GB Corsair 
Hard DriveOptical DriveCoolingOS
Assorted HDDs None Stock Server 2008 R2 
MonitorPowerCase
Dell 19" corsair 400w Old OEM case 
  hide details  
Reply
Optimus Prime
(16 items)
 
Server
(12 items)
 
 
CPUMotherboardGraphicsRAM
Intel E8200 ASUS 650i EVGA 8800 GTS 512MB 8GB Corsair 
Hard DriveOptical DriveCoolingOS
Assorted HDDs None Stock Server 2008 R2 
MonitorPowerCase
Dell 19" corsair 400w Old OEM case 
  hide details  
Reply
post #2 of 7
And it makes sense. Businesses only want to make money.
    
CPUMotherboardGraphicsRAM
Q8300 @ 3.0Ghz EP45-DS3L Saphirre 5770 Vapor-X 6 gig A-Data 800mhz (2x2 + 2x1) 
Hard DriveOptical DriveOSMonitor
OCZ Vertex 2 60Gig + 4.5TB worth of drives Samsung Windows 7 Ultimate 64-bit 2xAsus VW266H 25.5" 
KeyboardPowerCaseMouse
G110 650W Cooler Master Antec 300 G500 
Mouse Pad
Razer pad 
  hide details  
Reply
    
CPUMotherboardGraphicsRAM
Q8300 @ 3.0Ghz EP45-DS3L Saphirre 5770 Vapor-X 6 gig A-Data 800mhz (2x2 + 2x1) 
Hard DriveOptical DriveOSMonitor
OCZ Vertex 2 60Gig + 4.5TB worth of drives Samsung Windows 7 Ultimate 64-bit 2xAsus VW266H 25.5" 
KeyboardPowerCaseMouse
G110 650W Cooler Master Antec 300 G500 
Mouse Pad
Razer pad 
  hide details  
Reply
post #3 of 7
i can believe it, but i think it's being blown out of proportion in an attempt to smear the name of a great game, company, and franchise
Herschel
(14 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core i7 4770K ASRock Z87M Extreme4 eVGA GTX 680 2GB 12GB G.Skill Ripjaws 1600 
Hard DriveOptical DriveOSMonitor
1x 60GB SSD 1x 500GB, 1x 640GB, 1x 1TB Asus something or other Windows 7 Ultimate x64 Acer H236HLbid (23" 1920x1080) 
MonitorKeyboardPowerCase
Asus VE198 (19". 1440x900) Microsoft Sidewinder X4 Seasonic X650 Antec P180 Mini White 
Mouse
Logitech G500 
  hide details  
Reply
Herschel
(14 items)
 
  
CPUMotherboardGraphicsRAM
Intel Core i7 4770K ASRock Z87M Extreme4 eVGA GTX 680 2GB 12GB G.Skill Ripjaws 1600 
Hard DriveOptical DriveOSMonitor
1x 60GB SSD 1x 500GB, 1x 640GB, 1x 1TB Asus something or other Windows 7 Ultimate x64 Acer H236HLbid (23" 1920x1080) 
MonitorKeyboardPowerCase
Asus VE198 (19". 1440x900) Microsoft Sidewinder X4 Seasonic X650 Antec P180 Mini White 
Mouse
Logitech G500 
  hide details  
Reply
post #4 of 7
If it were a completely crap game that was full of bugs and they tried this I could see it being a deal.
I Love Cheese
(13 items)
 
  
CPUMotherboardGraphicsRAM
2600k @ 3.4 Asus P8P67 Basic XFX 5970 2 gig Black Edition 2x 4 gig DDR 1600 G-Skill 
Hard DriveOSMonitorPower
2x500 gig WD Vista Ultimate 64-bit Dual 25" Hannspree LCD CM 750 Watt 
CaseMouse
Rosewill THOR Logitech Trackball 
  hide details  
Reply
I Love Cheese
(13 items)
 
  
CPUMotherboardGraphicsRAM
2600k @ 3.4 Asus P8P67 Basic XFX 5970 2 gig Black Edition 2x 4 gig DDR 1600 G-Skill 
Hard DriveOSMonitorPower
2x500 gig WD Vista Ultimate 64-bit Dual 25" Hannspree LCD CM 750 Watt 
CaseMouse
Rosewill THOR Logitech Trackball 
  hide details  
Reply
post #5 of 7
Then don't review it until you've beaten it. Honestly its not like waiting until a week after release to review a game is unheard of. I mean, it took gamespot 7 months to review team fortress 2.
    
CPUMotherboardGraphicsRAM
Core i5 4670k ASUS Maximus VI Gene Gigabyte GTX 460 1GB Kingston Hyper-X 
Hard DriveHard DriveHard DriveHard Drive
Samsung 830 OCZ Vertex 3 WD6401AALS WD5000AAKS 
CoolingOSMonitorMonitor
Noctua NH-D14 elementary OS Dell Ultrasharp U2312HM LG W2442PA-BF 
KeyboardPowerCaseMouse
Microsoft Sidewinder X4 Corsair HX750W Corsair Graphite 600T Logitech G700 
Audio
ASUS Xonar DG 
  hide details  
Reply
    
CPUMotherboardGraphicsRAM
Core i5 4670k ASUS Maximus VI Gene Gigabyte GTX 460 1GB Kingston Hyper-X 
Hard DriveHard DriveHard DriveHard Drive
Samsung 830 OCZ Vertex 3 WD6401AALS WD5000AAKS 
CoolingOSMonitorMonitor
Noctua NH-D14 elementary OS Dell Ultrasharp U2312HM LG W2442PA-BF 
KeyboardPowerCaseMouse
Microsoft Sidewinder X4 Corsair HX750W Corsair Graphite 600T Logitech G700 
Audio
ASUS Xonar DG 
  hide details  
Reply
post #6 of 7
Really I don't give a crap. I like the game and could care less about what that guy thinks, I give him a cookie for his efforts.



If the game was bad, then I would actually care, but it isn't a bad game so what this guy is saying really doesn't effect my take off the game at all.
Rig
(15 items)
 
   
CPUMotherboardGraphicsRAM
i7 5820K MSI X99A SLI PLUS EVGA GTX 1070 FTW 4x8GB G.Skill Ripjaws  
Hard DriveHard DriveCoolingOS
Samsung 850 Pro Samsung 850 Evo Noctua NH-D15 Windows 10 
MonitorKeyboardPowerCase
Dell U2515H Happy Hacking Keyboard 2  EVGA Supernova 750 G2 Corsair 600Q 
MouseMouse PadAudio
Logitech G403 Steelseries QcK Mass M-Audio AV40 
CPUMotherboardGraphicsRAM
i7 930 @ 3.7 HT Gigabyte X58A-UD3R VisionTek 4870x2 3x4GB's G.Skill Ripjaws 1600 
Hard DriveOptical DriveOSMonitor
500GB AAKS, 2x 640GB AAKS, 2x 1TB Samsung SH-S203B Windows 7 Ultimate 64-bit Samsung 245BW 
KeyboardPowerCaseMouse
Happy Hacking Keyboard 2 Silverstone OP850 Antec 1200 [Three Nanoxia FX12] [Two San Ace 1011] Logitech G500 
Mouse Pad
Razer eXactMat 
CPUGraphicsRAMHard Drive
i7 3615QM GT 650M 16GB DDR3 256GB SSD 
OS
OS X Mountain Lion 
  hide details  
Reply
Rig
(15 items)
 
   
CPUMotherboardGraphicsRAM
i7 5820K MSI X99A SLI PLUS EVGA GTX 1070 FTW 4x8GB G.Skill Ripjaws  
Hard DriveHard DriveCoolingOS
Samsung 850 Pro Samsung 850 Evo Noctua NH-D15 Windows 10 
MonitorKeyboardPowerCase
Dell U2515H Happy Hacking Keyboard 2  EVGA Supernova 750 G2 Corsair 600Q 
MouseMouse PadAudio
Logitech G403 Steelseries QcK Mass M-Audio AV40 
CPUMotherboardGraphicsRAM
i7 930 @ 3.7 HT Gigabyte X58A-UD3R VisionTek 4870x2 3x4GB's G.Skill Ripjaws 1600 
Hard DriveOptical DriveOSMonitor
500GB AAKS, 2x 640GB AAKS, 2x 1TB Samsung SH-S203B Windows 7 Ultimate 64-bit Samsung 245BW 
KeyboardPowerCaseMouse
Happy Hacking Keyboard 2 Silverstone OP850 Antec 1200 [Three Nanoxia FX12] [Two San Ace 1011] Logitech G500 
Mouse Pad
Razer eXactMat 
CPUGraphicsRAMHard Drive
i7 3615QM GT 650M 16GB DDR3 256GB SSD 
OS
OS X Mountain Lion 
  hide details  
Reply
post #7 of 7
Quote:
Originally Posted by Marin View Post
If the game was bad, then I would actually care, but it isn't a bad game so what this guy is saying really doesn't effect my take off the game at all.
I don't think thats what he's complaining about. Look at all of the 10/10 reviews it got. This game is NOT a 10/10. Maybe a 9.5, even down to a 9, but this game is buggy, has a horrible framerate, and numerous rendering issues. The graphics are ok, at least most of them, but anything more than 30' away looks like it was rendered on a PS1.

The reason it got such great reviews was all of these reviewers were trying to get their review out literally hours after release so they might not have paid as much attention to some of the game's flaws.
    
CPUMotherboardGraphicsRAM
Core i5 4670k ASUS Maximus VI Gene Gigabyte GTX 460 1GB Kingston Hyper-X 
Hard DriveHard DriveHard DriveHard Drive
Samsung 830 OCZ Vertex 3 WD6401AALS WD5000AAKS 
CoolingOSMonitorMonitor
Noctua NH-D14 elementary OS Dell Ultrasharp U2312HM LG W2442PA-BF 
KeyboardPowerCaseMouse
Microsoft Sidewinder X4 Corsair HX750W Corsair Graphite 600T Logitech G700 
Audio
ASUS Xonar DG 
  hide details  
Reply
    
CPUMotherboardGraphicsRAM
Core i5 4670k ASUS Maximus VI Gene Gigabyte GTX 460 1GB Kingston Hyper-X 
Hard DriveHard DriveHard DriveHard Drive
Samsung 830 OCZ Vertex 3 WD6401AALS WD5000AAKS 
CoolingOSMonitorMonitor
Noctua NH-D14 elementary OS Dell Ultrasharp U2312HM LG W2442PA-BF 
KeyboardPowerCaseMouse
Microsoft Sidewinder X4 Corsair HX750W Corsair Graphite 600T Logitech G700 
Audio
ASUS Xonar DG 
  hide details  
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Video Game News
Overclock.net › Forums › Industry News › Video Game News › [Megagames] Game Reviewer Simon Parkin: GTA IV PR Tricked Us