|Taipei (Taiwan) â€“ In very simple terms, all chip manufacturers have the same business goal: To sell more chips every year. If your core market limits your growth, you will have to look for new markets. Intel has recently done this with its Atom processor, which targets low-cost computing devices and handheld computers. Nvidiaâ€™s Tegra hits the same market segments and expands the companyâ€™s reach into a new market that currently has a demand of more than 1 billion processors per year. It could be a game-changing move for Nvidia â€“ not just in terms of growth opportunity, but also in its rivalry with Intel.