Originally Posted by jinja_ninja
This is a good article.
I wish that ATI and Nvidia would concentrate more on producing quality hardware instead of simply trying to crush the competition. This will then allow the consumer to decide which they prefer.
I have been getting sick of Nvidia's rather ruthless behaviour recently. All they appear to be doing is releasing re-hashed chips and slagging off the competition.
At least ATI appear to have better, honest morals compared to Nvidia. ATI might not make the most powerful cards on the market, but their prices, image quality and innovations certainly make up for that.
ATI constantly undercuts prices, and often tries to compete directly with nVidia "equivalent" cards. Although the latter has happened much more in past generations, its still not something I like to see because it washes out all originality of cards.
What I see happening in the future is quite simple. AMD and nVidia will each take a firm hold of a few different price brackets, and they will begin to produce cards for price brackets alone.