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[Hardocp] Nvidia dictates advertised video card pricing

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http://enthusiast.hardocp.com/articl...50aHVzaWFzdA==
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post #2 of 31
So, NVIDIA is trying to get the retailers to stop from selling their cards too low in which the retailers and or Nvidia lose money? NVIDIA is just trying to get a unified price system across all retailers? A little confused...

Because they say "minimum adtervisted price," which makes me think they want to stop the retailers from losing too much profit....
Edited by noob eater4726 - 6/15/08 at 6:49pm
post #3 of 31
someone needs to hit nvidia with a big stick.
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post #4 of 31
Quote:
Originally Posted by noob eater4726 View Post
So, NVIDIA is trying to get the retailers to stop from selling their cards too low in which the retailers and or Nvidia lose money? NVIDIA is just trying to get a unified price system across all retailers? A little confused...
I don't see how Nvidia loses money? If someone doesn't pay them enough money then they don't give them the card. I guess I'm missing something.
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post #5 of 31
Quote:
Originally Posted by noob eater4726 View Post
So, NVIDIA is trying to get the retailers to stop from selling their cards too low in which the retailers and or Nvidia lose money? NVIDIA is just trying to get a unified price system across all retailers? A little confused...
nvidia is trying to keep their prices all the same so they make more money, so for companies like newegg to give us discounts below their Rules they have to have a sign that says see price in cart and cant show u their discount on the "advertised" price screen.
http://www.newegg.com/Store/Category...-Video-Devices
look on that link how it says see price in cart and price is crossed out. they cant show the price they are charging.
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post #6 of 31
Quote:
Originally Posted by stargate125645 View Post
I don't see how Nvidia loses money? If someone doesn't pay them enough money then they don't give them the card. I guess I'm missing something.
Yea I thought they just pay for the license to use the design. I didn't think Nvidia took a percentage of each sale.
    
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post #7 of 31
Quote:
Originally Posted by wildfire99 View Post
nvidia is trying to keep their prices all the same so they make more money, so for companies like newegg to give us discounts below their Rules they have to have a sign that says see price in cart and cant show u their discount on the "advertised" price screen.
http://www.newegg.com/Store/Category...-Video-Devices
look on that link how it says see price in cart and price is crossed out. they cant show the price they are charging.
Wouldnt this be bad for NVIDIA??? I mean they want to sell more cards?? Shouldnt they want the consumers to see the low prices??? Even if they do only sell the architecture, they still want their products to be popular.....
Edited by noob eater4726 - 6/15/08 at 6:54pm
post #8 of 31
Price fixing isn't allowed by law (Nintendo got in trouble for it back in the day), so this is the next best thing.
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post #9 of 31
didn't DDR2 company's do this, and it was declared my court to be price fixing??

Am i missing something? Or is Nvidia that dumb to try this??!?
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post #10 of 31
nvidia is trying to do the closest thing to price fixing within laws enstead of attacking prices their attacking the "advertised" prices.
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