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[Hardocp] Nvidia dictates advertised video card pricing - Page 2

post #11 of 31
Nvidia makes the exact same amount if Newegg sells a 8800GT for $20 or $200.

Nvidia is hardly the first company to do this though, and I don't understand the business practice.
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post #12 of 31
Quote:
Originally Posted by Mootsfox View Post
Nvidia makes the exact same amount if Newegg sells a 8800GT for $20 or $200.

Nvidia is hardly the first company to do this though, and I don't understand the business practice.
Maybe they dont want their cards to appear as "cheap" to noobs.....
post #13 of 31
this is a economic practice that would be hard for someone uninformed to understand their trying to drive up the sales price of cards in general which will make people like evga and asus charge more which will allow them to charge more its very complicated to explain in detail but i hope i got the general idea across.
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post #14 of 31
Nvidia could get in lots of trouble if they were seen as undercutting their cards prices. They have to keep retail prices close to production costs, or anti-trust laws will come in from all directions.
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post #15 of 31
Quote:
Originally Posted by liermam View Post
Nvidia could get in lots of trouble if they were seen as undercutting their cards prices. They have to keep retail prices close to production costs, or anti-trust laws will come in from all directions.
they left a CRAPLOAD of loopholes to try to avoid antitrust.
if it comes down to it theyll be given the option to remove the policy before they get sued.
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post #16 of 31
Quote:
Originally Posted by wildfire99 View Post
someone needs to hit nvidia with a big stick.
AMD will do it, i'm sure.
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post #17 of 31
Quote:
Newegg told NVIDIA to “go pound sand,â€
Bravo Newegg, bravo. Unfortunately, you had to give in when they blackmailed you, but you did your best. You're still my top choice
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post #18 of 31
Nvidia is NOT dictating sales prices. They are trying to dictate advertised prices

Quote:
So while NVIDIA is not dictating sales prices, they are dictating the prices that you and I first see when shopping for video cards. The days of going to Newegg and TigerDirect and comparing prices of full GPU families is gone. Search those companies for “8800 GT” now days and you will not get a page full of pricing on just about every 8800 GT card it carries. Instead you will still get the items listed, but you will likely find many that do not show the prices, and our guess this is exactly what NVIDIA wants. Comparing prices on these MAP Schedule products is much more difficult now since the etailer cannot simply show you the price it is going to charge you for that particular item. So Newegg or TigerDirect can still charge you whatever the company wants to, they just can’t show you the price up front. The difference now is you have to “ask” for the price, usually in the form of “click here to see the price” or by adding the item to the shopping cart. At Newegg, it seems that “sort by lowest price” still works, you just can’t actually see the price till you make another click on the item to open up a separate pricing window, which is unreasonable considering how many cards you might be looking at. [...]

And yes, even though NVIDIA is not directly selling to Newegg or TigerDirect they can impact whether or not they get NVIDIA GPU video cards. Newegg told NVIDIA to “go pound sand,” or at least that is how it was communicated to HardOCP.com, then when NVIDIA threatened to cut off marketing funds paid directly to Newegg, the company changed its tune and followed the policy.
Still shady as ****, but not price fixing in any sense of the term
Edited by rabidgnome229 - 6/15/08 at 8:37pm
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post #19 of 31
Quote:
Originally Posted by JoBlo69 View Post
didn't DDR2 company's do this, and it was declared my court to be price fixing??

Am i missing something? Or is Nvidia that dumb to try this??!?
No, your thinking of competiting corporations price fixing. One company fixing their own prices with their vendors is totally legal. Why don't you think that Windows never changes prices? Because they have the leverage to tell them what to do.
    
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post #20 of 31
So basically, I have to click into every video card and write down the price... Bloody waste of time.

Screw nvidia, they're such a childish company, I couldn't be more happy that ATI is finally putting out some killer cards. It's a shame they don't have any decent manufacturers like XFX or EVGA though.
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