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[TD]Toshiba tries to compete with Blu-ray again

post #1 of 32
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Early June a rumour emerged that Toshiba would be launching a new attack on Sony, via the magic of new 'upscaling' technology. Of course, this is nothing new, with Toshiba themselves working on similar products for "some considerable years, at least 3-5 years", with DVD players, TVs and now laptops containing the upscaling chips, plus with their 'Super-resolution' imagery where SD-content is upscaled via an interpolation algorithm to 1080p.

However, today at a London event, Toshiba formally announced upscaling would be their next plan of attack on Sony, claiming they would be focussing on "taking standard content, and displaying in HD format". This technology, upscaling standard definition content, such as a DVD, to a higher resolution, has long been controversial for not even comparing to the real high-def experience that comes via Blu-ray, or HD DVD.
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post #2 of 32
Let it Die please.
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MONOLITH
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post #3 of 32
I say bring it...we need competition...
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post #4 of 32
They need to show screenshots or shut up ;|
Akiyama Mio
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Akiyama Mio
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post #5 of 32
All they need to do is release something with DVD upscaling up to 720P. This makes it so those of us with 1680x1050 or 720p monitors/TVs can play high-definition content at a native resolution! Also, upscaling to 720P is also probably cheaper in a lot of ways that going to 1080P, right? I think that's a perfect market niche, a lot of us have 1680x1050 monitors/720P TVs and it's a big price jump to go to a 24" monitor or 1080P TV.
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post #6 of 32
Oh god Come on Toshiba, You lost! Give it up and just make a blu-ray player.
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post #7 of 32
I think the research has shown that, by and large, most people are quite happy with the existing DVD technology. No it's not HD, but apparently most people think it's "good enough". I don't know what the price point would be for an upscaling DVD player; but if they can keep it below $100-$125, I'll bet they would make enough money to justify the effort. People aren't going to upgrade a perfectly good DVD player to this stuff; but they might strongly consider it over a Blu-Ray player that is twice as expensive.

Not for me though, I will get a Blu-Ray player one of these days.
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post #8 of 32
I don't think so. The difference is glaring, even to the average Joe.
You don't need an eye for it. I've shown the 300 DVD and 300 HD to my friends, most of which aren't too interested in this stuff, and they all said the HD version looks a lot better.

Unless Toshiba can work some magic, this is likely to go down the drain too.
Edited by Coma - 6/17/08 at 2:57pm
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post #9 of 32
Any good HDTV will already have upscaling capabilities - it has to in order for the image to be displayed on more pixels than the 640x480 of SD.
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post #10 of 32
Quote:
Originally Posted by stargate125645 View Post
Any good HDTV will already have upscaling capabilities - it has to in order for the image to be displayed on more pixels than the 640x480 of SD.
most of them are crap tho, unless you have a sony bravia , or some other high end tv. my ps3 upscaler is horrible, but obviously the blu ray player is incredible.
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